abhishreshthaa
Abhijeet S
NetZero is an Internet service provider based in Woodland Hills, Los Angeles, California. It is a subsidiary of United Online, owner of Juno Online Services and BlueLight Internet Services. The current (2007) chairman, president, and CEO of United Online (and thus NetZero) is Mark Goldston.
NetZero launched in October 1998, founded by Ronald T. Burr, Stacy Haitsuka, Marwan Zebian and Harold MacKenzie. The first free internet service provider, NetZero grew to 1,000,000 users in six months. NetZero's model was free internet access to attract an audience for highly targeted advertising. The ad serving technology has over 9 patents and NetZero was the first company to invent real-time URL targeted advertising based on surfing patterns. NetZero signed a distribution deal with Compaq and was the only ISP to be included in the OOBE Out-Of-Box Experience. In September 1999 NetZero went public on the NASDAQ exchange with the symbol NZRO. Mark R. Goldston was hired as CEO, Charles S. Hilliard was hired as CFO and Ronald T. Burr took the position of President and Chief Technology Officer.
Strengths
* Cost advantage
* Asset leverage
* Effective communication
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong brand equity
* Strong financial position
* Pricing
* Unique products
Weaknesses
* Low market share
* No online presence
* Not innovative
* Not diversified
* Weak management team
* Weak, damaged brand
* Ubiquitiouegory, products, services
Opportunities
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online ***ing
* Product and services expansion
Threats
* Competition
* Cheaper technology
NetZero launched in October 1998, founded by Ronald T. Burr, Stacy Haitsuka, Marwan Zebian and Harold MacKenzie. The first free internet service provider, NetZero grew to 1,000,000 users in six months. NetZero's model was free internet access to attract an audience for highly targeted advertising. The ad serving technology has over 9 patents and NetZero was the first company to invent real-time URL targeted advertising based on surfing patterns. NetZero signed a distribution deal with Compaq and was the only ISP to be included in the OOBE Out-Of-Box Experience. In September 1999 NetZero went public on the NASDAQ exchange with the symbol NZRO. Mark R. Goldston was hired as CEO, Charles S. Hilliard was hired as CFO and Ronald T. Burr took the position of President and Chief Technology Officer.
Strengths
* Cost advantage
* Asset leverage
* Effective communication
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong brand equity
* Strong financial position
* Pricing
* Unique products
Weaknesses
* Low market share
* No online presence
* Not innovative
* Not diversified
* Weak management team
* Weak, damaged brand
* Ubiquitiouegory, products, services
Opportunities
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online ***ing
* Product and services expansion
Threats
* Competition
* Cheaper technology