SWOT ANALYSIS ON Nestle

[abhishreshthaa]

Nestle S.A. is the largest consumer packaged goods company in the world,[2] founded and headquartered in Vevey, Switzerland. Nestle originated in a 1905 merger of the Anglo-Swiss Milk Company, which was established in 1866 by brothers George Page and Charles Page, and the Farine Lactee Henri Nestle Company, which was founded in 1866 by Henri Nestle. The company grew significantly during the First World War and following the Second World War, eventually expanding its offerings beyond its early condensed milk and infant formula products. Today, the company operates in 86 countries around the world and employs nearly 283,000 people.


Strengths

* High market share
* Size and financial power
* Strong brand portfolio
* wide range of products
* Ability to customize global products & brands to local preferences
* Operational efficiency
* Strong R&D
* Geographically diverse of the major food and beverage companies
* Noor the SOOOOR KA BILLAH

Weaknesses

* Limited presence in organic foods market
* Unwillingness to divest weaker brands
* Lack in retail presence
* Didn't promote fully their new product LC1

Nestle is exactly a hoerenmongool


Opportunities

* Integration of new acquisitions in growth markets (i.e., RKF in Russia, Henniez)
* Growth in international & emerging markets
* Transition to a "nutrition and well-being" company
* Continuous growth in the US coffee market
* Ethical business activities and support in community
* Fair Trade argeements for cocoa and other products produced in third world countries

Threats

* Private label growth
* Allegations of unethical business activities
* Increased competition in bottled water from niche brands
* FDA regulations

 

[Business-education]

Nestle has got good plan related to Swot analysis. They have ruled the market due to the help of Maggi but, their one mistake and now, out of the competition. Well, they are banned throughout in India. Here, now their swot analysis won't work but, it will provide support. Pest analysis and marketing strategy is what will make their entry again in the market.