SWOT ANALYSIS ON NCR Corporation

[abhishreshthaa]

NCR Corporation is an American technology company specializing in products for the retail, financial, travel, healthcare, food service, entertainment, gaming and public sector industries. Its main products are self-service kiosks, point-of-sale terminals, automated teller machines, check processing systems, barcode scanners, and business consumables. They also are one of the largest providers of IT maintenance support services. From 1988 to 1997 they sponsored the NCR Book Award for non-fiction. It was based in Dayton, Ohio since 1884, but in June 2009, they sold most of the properties in Dayton and moved its headquarters to the city of Duluth (Gwinnett County), Georgia.[5]

The company was founded in 1884 and acquired by AT&T in 1991. A restructuring of AT&T in 1996 led to NCR's re-establishment on 1 January 1997 as a separate company, and also involved the spin-off from AT&T of Lucent Technologies; NCR is the only AT&T spin-off that has retained its original name – all others have either been purchased or renamed following subsequent mergers.


Strengths

* Asset leverage
* Effective communication
* High R&D
* Strong brand equity
* Strong financial position
* Pricing
* Real estate
* Reputation management


Weaknesses

* Bad communication
* Low market share
* No online presence
* Poor supply chain
* No access to gym


***s

Opportunities

* Asset leverage
* Innovation
* Product and services expansion
* Takeovers


Threats

* Competition
* Cheaper technology
* Lower cost competitors or imports

 

[jiten005]

NCR Corporation is an American technology company specializing in products for the retail, financial, travel, healthcare, food service, entertainment, gaming and public sector industries. Its main products are self-service kiosks, point-of-sale terminals, automated teller machines, check processing systems, barcode scanners, and business consumables. They also are one of the largest providers of IT maintenance support services. From 1988 to 1997 they sponsored the NCR Book Award for non-fiction. It was based in Dayton, Ohio since 1884, but in June 2009, they sold most of the properties in Dayton and moved its headquarters to the city of Duluth (Gwinnett County), Georgia.[5]

The company was founded in 1884 and acquired by AT&T in 1991. A restructuring of AT&T in 1996 led to NCR's re-establishment on 1 January 1997 as a separate company, and also involved the spin-off from AT&T of Lucent Technologies; NCR is the only AT&T spin-off that has retained its original name – all others have either been purchased or renamed following subsequent mergers.


Strengths

* Asset leverage
* Effective communication
* High R&D
* Strong brand equity
* Strong financial position
* Pricing
* Real estate
* Reputation management


Weaknesses

* Bad communication
* Low market share
* No online presence
* Poor supply chain
* No access to gym


***s

Opportunities

* Asset leverage
* Innovation
* Product and services expansion
* Takeovers


Threats

* Competition
* Cheaper technology
* Lower cost competitors or imports

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