abhishreshthaa
Abhijeet S
Medimix International is a global online-based market research company headquartered in Miami, Florida. The company was founded in 1989 in France, and moved its global headquarters to the United States in 2002. Medimix International is one of the pioneers in online marketing research for the lifescience industries, and has developed a proprietary panel of health care professionals since 1995.
Medimix International is a member of the American Marketing Association (AMA), European Pharmaceutical Market Research Association (EphMRA), Pharmaceutical Business Intelligence Research Group (PBIRG), Pharmaceutical Marketing Research Group (PMRG) and the European Society for Opinion & Marketing Research (ESOMAR).
Strengths
* Strong brand equity on key brands
* Growing international operations
* Product development skills
* Innovator
* Has a strong impact in the outside community.
* Advertising tries to give a feeling of hope and optimism.
Weaknesses
* Rising SG&A expenses
* Concentrated in few customers in the US
* Highly dependent on the US market
Opportunities
* Higher penetration with smaller retailer customers in the US
* Rising demand for cereals
* Growing foodservice sector
* Steady growth in savory snacks
* Growing health consciousness
Threats
* Commodity price increases
* Private label growth
Medimix International is a member of the American Marketing Association (AMA), European Pharmaceutical Market Research Association (EphMRA), Pharmaceutical Business Intelligence Research Group (PBIRG), Pharmaceutical Marketing Research Group (PMRG) and the European Society for Opinion & Marketing Research (ESOMAR).
Strengths
* Strong brand equity on key brands
* Growing international operations
* Product development skills
* Innovator
* Has a strong impact in the outside community.
* Advertising tries to give a feeling of hope and optimism.
Weaknesses
* Rising SG&A expenses
* Concentrated in few customers in the US
* Highly dependent on the US market
Opportunities
* Higher penetration with smaller retailer customers in the US
* Rising demand for cereals
* Growing foodservice sector
* Steady growth in savory snacks
* Growing health consciousness
Threats
* Commodity price increases
* Private label growth