abhishreshthaa

Abhijeet S
The Liberty Corporation (Public NYSE:LC) was a media corporation originally based out of Greenville, South Carolina. At its peak, The Liberty Corporation owned 15 network-affiliated television stations across the Midwest and Southern regions of the United States. On top of that, cable advertising sales group CableVantage Inc., video production facility Take Ten Productions and broadcast equipment distributor Broadcast Merchandising Corporation were also some of its assets.

The company formerly held Liberty Life Insurance Company and Pierce National Life Insurance Company, which it sold in 2000 to Royal Bank of Canada.

After the sale of its insurance division, the company employed approximately 1,400 people. The executive officers included chairman and CEO W. Hayne Hipp (who, with his family, owned about 25% of the company before its sale to Raycom Media), president and COO James M. Keelor, CFO Howard L. Schrott.


Strengths

* Asset leverage
* High R&D
* Innovation, interesting new products
* Online growth
* Reputation management
* Unique products

Weaknesses

* Diseconomies to scale
* Product delivery
* Low market share
* Ubiquitiouegory, products, services

Opportunities

* Acquisitions
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion

Threats

* Competition, Competition, Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Lower cost competitors or imports
* Maturing categories, products, or services
 
The Liberty Corporation (Public NYSE:LC) was a media corporation originally based out of Greenville, South Carolina. At its peak, The Liberty Corporation owned 15 network-affiliated television stations across the Midwest and Southern regions of the United States. On top of that, cable advertising sales group CableVantage Inc., video production facility Take Ten Productions and broadcast equipment distributor Broadcast Merchandising Corporation were also some of its assets.

The company formerly held Liberty Life Insurance Company and Pierce National Life Insurance Company, which it sold in 2000 to Royal Bank of Canada.

After the sale of its insurance division, the company employed approximately 1,400 people. The executive officers included chairman and CEO W. Hayne Hipp (who, with his family, owned about 25% of the company before its sale to Raycom Media), president and COO James M. Keelor, CFO Howard L. Schrott.


Strengths

* Asset leverage
* High R&D
* Innovation, interesting new products
* Online growth
* Reputation management
* Unique products

Weaknesses

* Diseconomies to scale
* Product delivery
* Low market share
* Ubiquitiouegory, products, services

Opportunities

* Acquisitions
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion

Threats

* Competition, Competition, Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Lower cost competitors or imports
* Maturing categories, products, or services

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