SWOT ANALYSIS ON Kraft Foods

[abhishreshthaa]

Kraft Foods Inc. is the largest confectionery, food, and beverage corporation headquartered in the United States.[4] It markets many brands in more than 155 countries. 11 of its brands annually earn more than $1 Billion worldwide: Kraft, Cadbury, Oscar Mayer, Maxwell House, Nabisco, Oreo, Philadelphia Creme Cheese, Jacobs, Milka, LU, and Trident. 40 of its brands are at least 100 years old.

The company is headquartered in Northfield, Illinois, a Chicago suburb. Its European headquarters are just outside Zürich, Switzerland.

Kraft is an independent public company, it is listed on the New York Stock Exchange and became a component of the Dow Jones Industrial Average on September 22, 2008, replacing the American International Group.




Strengths

* Scale & positioning in key food categories
* Financial strength and business scale
* Diverse range of leading brands
* World%u2019s second-largest food company
* Approximately $50 billion in revenues
* Sales in approximately 160 countries
* 25% of global revenue from emerging markets
* #1 in global confectionery
* #1 in global biscuits
* More than 50% of global revenue from snacks and confectionery


[*]has high quality of products


Weaknesses

* Difficulty launching new brands
* Most of growth is dependent on acquisitions or expanding into new markets
* Poor stock performance
* Low growth in United States Market
* Strong competition from Nestle, Hershey, etc.

Opportunities

* Dog food
* Operates in many fast growing categories
* International markets
* New categories, products (i.e., organic, health-focused)
* Value in leading brands
* Cadbury acquisition opens up new markets
* Cadbury acquisition provides new products

Threats

* Competition from Mars Inc, Nestle SA
* Lower consumer discretionary spending
* Volatile resource costs, i.e. sugar, corn
* Store branded products
* Difficulty expanding into new markets
* Poor implementation of Cadbury acquisition

 

[Jigar4U]

Thank you very much for providing good materials

 

[Business-education]

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