abhishreshthaa
Abhijeet S
SWOT ANALYSIS ON Google : Google Inc. is a multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program. The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys"
while the two were attending Stanford University as Ph.D. candidates. It was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. The company's stated mission from the outset was "to organize the world's information and make it universally accessible and useful", and the company's unofficial slogan – coined by Google engineer Paul Buchheit – is "Don't be evil". In 2006, the company moved to their current headquarters in Mountain View, California.
Google runs over one million servers in data centers around the world, and processes over one billion search requests and about twenty-four petabytes of user-generated data every day. Google's rapid growth since its incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company's core search engine. The company offers online productivity software, such as its Gmail e-mail software, and social networking tools, including Orkut and, more recently, Google Buzz. Google's products extend to the desktop as well, with applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and the Google Talk instant messaging application. Notably, Google leads the development of the Android mobile phone operating system, used on a number of phones such as the Nexus One and Motorola Droid. Alexa lists the main U.S.-focused google.com site as the Internet's most visited website, and numerous international google sites (google.co.in, google.co.uk etc.) are in the top hundred, as are several other Google-owned sites such as Youtube, Blogger, and Orkut Google is also BrandZ's most powerful brand in the world. The dominant market position of Google's services has led to criticism of the company over issues including privacy, copyright, and censorship
Strengths
* Brand equity
* Internet search leader
* Strong market position
* AdWords and AdSense programs
* Ancillary services (Youtube, Gmail, etc)
* Strong presence in professional networking space and like everything abt it
* Strong hardware infrastructure (best in class datacenters)
Weaknesses
* Inability to monetize Youtube
* Weak presence in social networking space
* Lack of product integration
* No strategy for contraction
* Skyrocketting cost for datacentre
* Typical Western style, Hard to adapt to Asia Markets
* 90% revenue is depended on one product - search marketing PPC
Opportunities
* Increasing worldwide online ad spending
* New acquisitions
* Worldwide internet growth usage
* Move into non-internet markets (i.e. Magazines, TV, Travel)
* Social media market
* Mobile adverti***t market
Threats
* Competition from Microsoft, Yahoo, Apple and smaller competitors
* Reliance on Google network members
* Privacy issues around content ownership
* Slowdown in online ad-spend
* Criticism against StreetView service
* Replacement of web search by social media search
while the two were attending Stanford University as Ph.D. candidates. It was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. The company's stated mission from the outset was "to organize the world's information and make it universally accessible and useful", and the company's unofficial slogan – coined by Google engineer Paul Buchheit – is "Don't be evil". In 2006, the company moved to their current headquarters in Mountain View, California.
Google runs over one million servers in data centers around the world, and processes over one billion search requests and about twenty-four petabytes of user-generated data every day. Google's rapid growth since its incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company's core search engine. The company offers online productivity software, such as its Gmail e-mail software, and social networking tools, including Orkut and, more recently, Google Buzz. Google's products extend to the desktop as well, with applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and the Google Talk instant messaging application. Notably, Google leads the development of the Android mobile phone operating system, used on a number of phones such as the Nexus One and Motorola Droid. Alexa lists the main U.S.-focused google.com site as the Internet's most visited website, and numerous international google sites (google.co.in, google.co.uk etc.) are in the top hundred, as are several other Google-owned sites such as Youtube, Blogger, and Orkut Google is also BrandZ's most powerful brand in the world. The dominant market position of Google's services has led to criticism of the company over issues including privacy, copyright, and censorship
Strengths
* Brand equity
* Internet search leader
* Strong market position
* AdWords and AdSense programs
* Ancillary services (Youtube, Gmail, etc)
* Strong presence in professional networking space and like everything abt it
* Strong hardware infrastructure (best in class datacenters)
Weaknesses
* Inability to monetize Youtube
* Weak presence in social networking space
* Lack of product integration
* No strategy for contraction
* Skyrocketting cost for datacentre
* Typical Western style, Hard to adapt to Asia Markets
* 90% revenue is depended on one product - search marketing PPC
Opportunities
* Increasing worldwide online ad spending
* New acquisitions
* Worldwide internet growth usage
* Move into non-internet markets (i.e. Magazines, TV, Travel)
* Social media market
* Mobile adverti***t market
Threats
* Competition from Microsoft, Yahoo, Apple and smaller competitors
* Reliance on Google network members
* Privacy issues around content ownership
* Slowdown in online ad-spend
* Criticism against StreetView service
* Replacement of web search by social media search
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