abhishreshthaa
Abhijeet S
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Lucky Charms and Wanchai Ferry. Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world.
Strengths
* Strong brand equity on key brands
* Growing international operations
* Product development skills
* Innovator
* Has a strong impact in the outside community.
* Advertising tries to give a feeling of hope and optimism.
Weaknesses
* Rising SG&A expenses
* Concentrated in few customers in the US
* Highly dependent on the US market
Opportunities
* Higher penetration with smaller retailer customers in the US
* Rising demand for cereals
* Growing foodservice sector
* Steady growth in savory snacks
* Growing health consciousness
Threats
* Commodity price increases
* Private label growth
* Kellogg's
* Erosion of market
Strengths
* Strong brand equity on key brands
* Growing international operations
* Product development skills
* Innovator
* Has a strong impact in the outside community.
* Advertising tries to give a feeling of hope and optimism.
Weaknesses
* Rising SG&A expenses
* Concentrated in few customers in the US
* Highly dependent on the US market
Opportunities
* Higher penetration with smaller retailer customers in the US
* Rising demand for cereals
* Growing foodservice sector
* Steady growth in savory snacks
* Growing health consciousness
Threats
* Commodity price increases
* Private label growth
* Kellogg's
* Erosion of market