abhishreshthaa
Abhijeet S
Food Lion LLC is an American grocery store company headquartered in Salisbury, North Carolina that operates approximately 1,300 supermarkets in 11 Southeast and Mid-Atlantic states under the Food Lion, Harveys Supermarket, Bloom, Bottom Dollar Food, and Reid's banners. With approximately 73,000 associates, Food Lion LLC is the largest subsidiary of Delhaize Group. Delhaize Group is a food retailer headquartered in Belgium which operates in 7 countries. Delhaize Group was founded in Belgium in 1867. The principal activity of Delhaize Group is the operation of food supermarkets in North America, Europe and Southeast Asia. Supermarket News ranked Delhaize America No. 10 in the 2007 "Top 75 North American Food Retailers" based on 2006 fiscal year estimated sales of $17.3 billion.
Strengths
* Smaller sized stores more convenient to shop
small
* Multiple formats of operation (Food Lion, Bloom, Bottom Dollar)
food
* Remodeling strategy (Market Renewals)
new market
* Strong regional presence
Weaknesses
* Population flat in key markets of operation
* Inconsistent in-store execution; older stores very different from new stores
* Bad image on perishables
* Not the best real estate
Opportunities
* Shopper segmentation strategy
* Continue to improve pricing strategy
* Continue banner segmentation to better chose its shoppers
* Increase private label & image (i.e., Guiding Stars Program)
Threats
* Strong competition - Faces Wal-Mart in 3/4 of its markets of operation
* Tough macro backdrop in key Mid-Atlantic markets
* High capex investments require high ROI
* Labor unions
Strengths
* Smaller sized stores more convenient to shop
small
* Multiple formats of operation (Food Lion, Bloom, Bottom Dollar)
food
* Remodeling strategy (Market Renewals)
new market
* Strong regional presence
Weaknesses
* Population flat in key markets of operation
* Inconsistent in-store execution; older stores very different from new stores
* Bad image on perishables
* Not the best real estate
Opportunities
* Shopper segmentation strategy
* Continue to improve pricing strategy
* Continue banner segmentation to better chose its shoppers
* Increase private label & image (i.e., Guiding Stars Program)
Threats
* Strong competition - Faces Wal-Mart in 3/4 of its markets of operation
* Tough macro backdrop in key Mid-Atlantic markets
* High capex investments require high ROI
* Labor unions