SWOT ANALYSIS ON Discovery Communications

[abhishreshthaa]

SWOT ANALYSIS ON Discovery Communications : Discovery Communications, Inc. (DCI) (NASDAQ: DISCA, NASDAQ: DISCB, NASDAQ: DISCK) is an American global media and entertainment company. The company started as a single channel in 1985, The Discovery Channel. Today, DCI has global operations offering 28 network entertainment brands on more than 100 channels in more than 180 countries in 39 languages for over 1.5 billion subscribers around the globe.[1] Discovery Communications is based in Silver Spring, Maryland. The company's slogan is: "The number-one nonfiction media company."

DCI both produces original programming and acquires content from producers worldwide. This non-fiction programming is offered through DCI's 28 network entertainment brands, including Discovery Channel, Military Channel, TLC, Animal Planet, Discovery Health Channel and a family of digital channels. DCI also distributes BBC America and BBC World News to cable and satellite operators in the United States.


Strengths

* Asset leverage
* Loyal customers
* Market share leadership
* Diversified products

Weaknesses

* No online presence
* Not innovative
* brand protection

Opportunities

* Innovation
* Online
* Product and services expansion

Threats

* Competition
* External changes (government, politics, taxes, etc)
* Maturing categories, products, or services

 

[jitendra05]

SWOT ANALYSIS ON Discovery Communications : Discovery Communications, Inc. (DCI) (NASDAQ: DISCA, NASDAQ: DISCB, NASDAQ: DISCK) is an American global media and entertainment company. The company started as a single channel in 1985, The Discovery Channel. Today, DCI has global operations offering 28 network entertainment brands on more than 100 channels in more than 180 countries in 39 languages for over 1.5 billion subscribers around the globe.[1] Discovery Communications is based in Silver Spring, Maryland. The company's slogan is: "The number-one nonfiction media company."

DCI both produces original programming and acquires content from producers worldwide. This non-fiction programming is offered through DCI's 28 network entertainment brands, including Discovery Channel, Military Channel, TLC, Animal Planet, Discovery Health Channel and a family of digital channels. DCI also distributes BBC America and BBC World News to cable and satellite operators in the United States.


Strengths

* Asset leverage
* Loyal customers
* Market share leadership
* Diversified products

Weaknesses

* No online presence
* Not innovative
* brand protection

Opportunities

* Innovation
* Online
* Product and services expansion

Threats

* Competition
* External changes (government, politics, taxes, etc)
* Maturing categories, products, or services

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