SWOT ANALYSIS ON Delta Air Lines

[abhishreshthaa]

Delta Air Lines, Inc. (NYSE: DAL) is an American-based airline[10] headquartered in Atlanta. Delta's flights are operated by 7 different subcontractor regional airlines and 1 mainline airline. It is the world's largest airline – operating under a single operating certificate – in terms of passenger traffic, fleet size and destinations served. After the United-Continental merger is completed Delta will become the world's second largest airline in terms of passenger traffic. Delta operates an extensive domestic and international network, spanning North America, South America, Europe, Asia, Africa, the Middle East, the Caribbean and Australia. Delta and the Delta Connection carriers fly to 348 destinations in 64 countries (excluding codeshare), across six continents.[11] Delta operates the world's largest hub at Hartsfield-Jackson Atlanta International Airport, also known to DAL as WorldPort. Delta Air Lines is a founding member of the SkyTeam alliance.

On October 29, 2008, Delta completed its merger with Northwest Airlines to form the world's largest commercial carrier. In February 2009, the airline began consolidating gates and ticket counters at airports where both Delta and Northwest operate. The consolidation was completed February 2010.[12] On December 31, 2009, the Federal Aviation Administration granted Delta's request to allow Delta and Northwest to operate under a single operating certificate.

Strengths

* Cost advantage
* Asset leverage
* Effective communication
* Innovation
* Online growth

Weaknesses

* Bad communication
* Low R&D
* Low market share
* No online presence
* Not innovative

Opportunities

* Acquisitions
* Online
* Product and services expansion
* Takeovers

Threats

* Competition
* Cheaper technology
* Economic slowdown
* Maturing categories, products, or services
* Price wars

 

[jitendra05]

Delta Air Lines, Inc. (NYSE: DAL) is an American-based airline[10] headquartered in Atlanta. Delta's flights are operated by 7 different subcontractor regional airlines and 1 mainline airline. It is the world's largest airline – operating under a single operating certificate – in terms of passenger traffic, fleet size and destinations served. After the United-Continental merger is completed Delta will become the world's second largest airline in terms of passenger traffic. Delta operates an extensive domestic and international network, spanning North America, South America, Europe, Asia, Africa, the Middle East, the Caribbean and Australia. Delta and the Delta Connection carriers fly to 348 destinations in 64 countries (excluding codeshare), across six continents.[11] Delta operates the world's largest hub at Hartsfield-Jackson Atlanta International Airport, also known to DAL as WorldPort. Delta Air Lines is a founding member of the SkyTeam alliance.

On October 29, 2008, Delta completed its merger with Northwest Airlines to form the world's largest commercial carrier. In February 2009, the airline began consolidating gates and ticket counters at airports where both Delta and Northwest operate. The consolidation was completed February 2010.[12] On December 31, 2009, the Federal Aviation Administration granted Delta's request to allow Delta and Northwest to operate under a single operating certificate.

Strengths

* Cost advantage
* Asset leverage
* Effective communication
* Innovation
* Online growth

Weaknesses

* Bad communication
* Low R&D
* Low market share
* No online presence
* Not innovative

Opportunities

* Acquisitions
* Online
* Product and services expansion
* Takeovers

Threats

* Competition
* Cheaper technology
* Economic slowdown
* Maturing categories, products, or services
* Price wars

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