SWOT ANALYSIS ON Del Monte Foods

A

abhishreshthaa

Abhijeet S
SWOT ANALYSIS ON Del Monte Foods : Del Monte Foods is an American food production and distribution company headquartered in San Francisco, California. Del Monte Foods is one of the country's largest producers, distributors and marketers of branded food and pet products for the U.S. retail market, generating approximately $3.6 billion in net sales in fiscal 2009. Its portfolio of brands includes Del Monte, S&W, Contadina, College Inn, Meow Mix, Kibbles 'n Bits, 9Lives, Milk-Bone, Pup-Peroni, Meaty Bone, Snausages and Pounce, and Del Monte products are found in eight out of ten U.S. households.[citation needed] The Company also produces, distributes and markets private label food and pet products.


Strengths
  • High quality food.
  • Real estate in wealth neighborhoods.
  • Good customer service .
  • Staff is passionate about promoting the products and sharing that enthusiasm.
  • Passionate environment allows others to learn about various nutritional ideas and supplements that are unavailable elsewhere.
  • Fair labor wages for the farmers.
  • Employee retention (no unions, above average hourly salary, solid benefits, 401k for workers)
    [*Take Care of their Staff]
    Weaknesses

    * Pricing perception - "Whole Paycheck".
    * Viewed as a luxury shopping destination.
    * Wide range of food available, but the depth into each category is limited.
    * Targets a relatively small amount of shoppers.
    * Customer loyalty is lacking.
    * Marketing costs of organic foods are higher.

    Opportunities

    * Expand private label
    * Wide amount of areas where the stores are located allows for individual farmers to sell to store regions.
    * Regionally farmed food will limit any potential repercussions if any food is tainted.
    * Expand prepared foods.
    * Class offerings that educate the new consumer about a new product. (i.e. cooking classes.)
    * Recent ads promoting the benefits of healthy eating push new consumers to WF trying to find the niche item.
    * Weak US Dollar

    Threats

    * Economic downturn impacts consumer spending
    * Foreign exchange rates - international stores may leave open exposure to added costs.
    * Low cash on hand
    * Low spend per trip due to high prices. Individuals buy the specialty item and not the essentials.
    * Organic and specialty labeled items are not strictly regulated by the
 
Last edited by a moderator:
abhishreshthaa said:
SWOT ANALYSIS ON Del Monte Foods : Del Monte Foods is an American food production and distribution company headquartered in San Francisco, California. Del Monte Foods is one of the country's largest producers, distributors and marketers of branded food and pet products for the U.S. retail market, generating approximately $3.6 billion in net sales in fiscal 2009. Its portfolio of brands includes Del Monte, S&W, Contadina, College Inn, Meow Mix, Kibbles 'n Bits, 9Lives, Milk-Bone, Pup-Peroni, Meaty Bone, Snausages and Pounce, and Del Monte products are found in eight out of ten U.S. households.[citation needed] The Company also produces, distributes and markets private label food and pet products.


Strengths
  • High quality food.
  • Real estate in wealth neighborhoods.
  • Good customer service .
  • Staff is passionate about promoting the products and sharing that enthusiasm.
  • Passionate environment allows others to learn about various nutritional ideas and supplements that are unavailable elsewhere.
  • Fair labor wages for the farmers.
  • Employee retention (no unions, above average hourly salary, solid benefits, 401k for workers)
    [*Take Care of their Staff]
    Weaknesses

    * Pricing perception - "Whole Paycheck".
    * Viewed as a luxury shopping destination.
    * Wide range of food available, but the depth into each category is limited.
    * Targets a relatively small amount of shoppers.
    * Customer loyalty is lacking.
    * Marketing costs of organic foods are higher.

    Opportunities

    * Expand private label
    * Wide amount of areas where the stores are located allows for individual farmers to sell to store regions.
    * Regionally farmed food will limit any potential repercussions if any food is tainted.
    * Expand prepared foods.
    * Class offerings that educate the new consumer about a new product. (i.e. cooking classes.)
    * Recent ads promoting the benefits of healthy eating push new consumers to WF trying to find the niche item.
    * Weak US Dollar

    Threats

    * Economic downturn impacts consumer spending
    * Foreign exchange rates - international stores may leave open exposure to added costs.
    * Low cash on hand
    * Low spend per trip due to high prices. Individuals buy the specialty item and not the essentials.
    * Organic and specialty labeled items are not strictly regulated by the
Click to expand...


  • Well, many many thanks for your help and providing the information on Del Monte Foods. BTW, i am also going to upload a document where you can find some useful information and can also included in your report..
 

Attachments

You must log in or register to reply here.
Back
Top