abhishreshthaa
Abhijeet S
Dean Foods is an American food and beverage company with two operating divisions: Fresh Dairy Direct and WhiteWave-Morningstar.[3] The company maintains plants and distributors in the United States and the United Kingdom.
In 1925, founder Samuel E. Dean purchased the Pecatonica Marketing Company, an evaporated milk processing facility located in northwestern Illinois. In 1927 Dean renamed it Dean Evaporated Milk Company.[4] That same year Dean purchased some local Illinois dairy plants. Dean Foods products are sold throughout the USA.[5] Dean Foods products include: fluid milk, frozen vegetables, and processed pickles. Dean's product line includes ice cream, frozen desserts, canned vegetables, relishes, salad dressings, dips, and non-dairy creamers.
Strengths
* Consumer Satisfaction
* Strong management team
* Real estate location
* Market Position
* Highly productive assets
* Store managers' flexibility to make merchandising decisions
Weaknesses
* Inconsistent in-store execution
* Crowded parking lot and inconvenient phsycial layout of store
* Failure to push more private-label brands
* Failure to promote brands for baby-boomers and younger generations
Opportunities
In 1925, founder Samuel E. Dean purchased the Pecatonica Marketing Company, an evaporated milk processing facility located in northwestern Illinois. In 1927 Dean renamed it Dean Evaporated Milk Company.[4] That same year Dean purchased some local Illinois dairy plants. Dean Foods products are sold throughout the USA.[5] Dean Foods products include: fluid milk, frozen vegetables, and processed pickles. Dean's product line includes ice cream, frozen desserts, canned vegetables, relishes, salad dressings, dips, and non-dairy creamers.
Strengths
* Consumer Satisfaction
* Strong management team
* Real estate location
* Market Position
* Highly productive assets
* Store managers' flexibility to make merchandising decisions
Weaknesses
* Inconsistent in-store execution
* Crowded parking lot and inconvenient phsycial layout of store
* Failure to push more private-label brands
* Failure to promote brands for baby-boomers and younger generations
Opportunities
- Aging population favorable for core categories
- Leverage prime real estate
- Walgreens Health Services (WHS) division
- In-store Health clinics expansion
[/trey joseph graves]
Threats
* Promotional activity damaging margins
* Large number of stores rapidly aging
* Increased competition from CVS & other stores opening pharmacies (i.e., grocery stores, Wal-Mart)
* Consolidation of trips in the retail industry