SWOT ANALYSIS ON Bucyrus International

A

abhishreshthaa

Abhijeet S
Bucyrus International, Inc. designs, manufactures and markets surface and underground mining equipment. Founded in Bucyrus, Ohio, in 1880, the headquarters were moved to its current location in South Milwaukee, Wisconsin, in 1893. In its early history, the company produced steam shovels; its products now include large electric rope shovels, walking draglines and rotary blasthole drills for the surface mining industry.

Strengths

* Strong brand recognition
* Strong real estate in valuable markets
* High store productivity level
* Strong management skills
* Innovator

Weaknesses

* High fixed cost investment per store (requires very high ROI)
* Poor performance in peripheral markets
* Store concept hard to replicate given size and targeted shoppers/consumers
* Too reliant on manufacturers monies

Opportunities

* Smaller box format to attract time constrained shoppers
* Strengthen operational synergies through regional east-coast presence
* Divestment of Tops and US Foodservice will free up capital to be re-invested in the US
* Moving towards hybrid pricing strategy

Threats

* Growing presence of low-price competitors (i.e. Hannaford, Wal-Mart)
* Traditional and new channel competition
* Must achieve organizational stability
 
You must log in or register to reply here.
Back
Top