abhishreshthaa
Abhijeet S
The Brunswick Corporation (NYSE: BC), formerly known as the Brunswick-Balke-Collender Company, is a United States-based corporation that has been involved in manufacturing a wide variety of products since 1845. Brunswick's global headquarters is in the northern Chicago suburb of Lake Forest, Illinois. In 2007, it had sales of US$5.671 billion with net earnings of $111.6 million.
Strengths
* High percentage of stores recently remodeled into "Lifestyle" format
* Real estate
* Blackhawk Network (gift card company)
* Private label brands
Weaknesses
* Pricing image
* Generally more expensive real estate brings higher expenses
* Markets outside of California historically not performing in line with core market
* Labor unions
Opportunities
* Shopper insights
* Private label development
* Format/store/department innovation
* Blackhawk growth
* Expansion into healthcare services
Threats
* Competition from EDLP/EDLC operators - Tesco, Wal-Mart, Kroger
* Pricing image - how to evolve past that?
* Highly vested in store Lifestyle remodeling program
* Shopper driven programs risk driving too much complexity at store level
Strengths
* High percentage of stores recently remodeled into "Lifestyle" format
* Real estate
* Blackhawk Network (gift card company)
* Private label brands
Weaknesses
* Pricing image
* Generally more expensive real estate brings higher expenses
* Markets outside of California historically not performing in line with core market
* Labor unions
Opportunities
* Shopper insights
* Private label development
* Format/store/department innovation
* Blackhawk growth
* Expansion into healthcare services
Threats
* Competition from EDLP/EDLC operators - Tesco, Wal-Mart, Kroger
* Pricing image - how to evolve past that?
* Highly vested in store Lifestyle remodeling program
* Shopper driven programs risk driving too much complexity at store level