abhishreshthaa
Abhijeet S
BorgWarner Inc. is a United States-based worldwide automotive industry components and parts supplier. It is primarily known for its powertrain products, which include manual and automatic transmissions and transmission components, (e.g., electro-hydraulic control components, transmission control units, friction materials, and one-way clutches), turbochargers, engine valve timing system components, along with four-wheel drive system components.
The company has 60 manufacturing facilities across 18 countries[1], which include the U.S., Canada, Europe, and Asia. It provides drivetrain component solutions to all three U.S. automakers,as well as a variety of European[1] and Asian[1] original equipment manufacturer (OEM) customers. BorgWarner has diversified into several automotive-related markets (1999),[2] including ignition interlock technology (ACS Corporation est.1976) for preventing impaired operation of vehicles.
Strengths
* Cost advantage
* Asset leverage
* Effective communication
* High R&D
* Innovation
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Supply chain
* Pricing
* Reputation management
* Unique products
Weaknesses
Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
Opportunities
* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Product and services expansion
Threats
* Competition
* Cheaper technology
*
* Maturing categories, products, or services
* Price wars
* Product substitution
The company has 60 manufacturing facilities across 18 countries[1], which include the U.S., Canada, Europe, and Asia. It provides drivetrain component solutions to all three U.S. automakers,as well as a variety of European[1] and Asian[1] original equipment manufacturer (OEM) customers. BorgWarner has diversified into several automotive-related markets (1999),[2] including ignition interlock technology (ACS Corporation est.1976) for preventing impaired operation of vehicles.
Strengths
* Cost advantage
* Asset leverage
* Effective communication
* High R&D
* Innovation
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Supply chain
* Pricing
* Reputation management
* Unique products
Weaknesses
Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
Opportunities
* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Product and services expansion
Threats
* Competition
* Cheaper technology
*
* Maturing categories, products, or services
* Price wars
* Product substitution