abhishreshthaa
Abhijeet S
Birdwell is an American surf clothing company, headquartered in California, makers of Birdwell Beach Britches. Founded by Carrie Birdwell Mann in 1961, the company manufactures and sells customized heavy-duty swimsuits, which are sold internationally. With four basic models, various fabrics, including Surfnyl, Tectyl, heavy nylon, sailcloth, and canvas, more than 40 colors, and various other options, the combinations that can be created are nearly endless. Justifiably, the company's motto is "We don't build 1000 things. We build one thing 1000 ways."
The swimsuits themselves, which resemble board shorts, are paneled swimsuits, with waistbands resembling boxing trunks, always double-stitched, always with two layers of fabric. These shorts are known and favored among surfers, lifeguards, and paddleboarders, due to their quick-drying design and extreme durability; with an estimated 10 years for average use, and 2–5 for more strenuous use.
Strengths
* High-quality products
* Environmentally friendly business
* Manufacturing process
* Low employee turnover
Weaknesses
* Low employee turnover
* Few customer loyalty incentives
* Few high-performance finishes
* Less fashionable apparel compared to competitors
* Price
Opportunities
* Increase of online spending
* Increase of environmental activism
* Expand target market
* Expand to new countries
Threats
* Competition (Columbia, North Face, REI, etc)
* Ageing target market
* Changing activities, bodies
On all of the trunks, there is a 2 square inch (50 mm) logo, of a stylized anthropomorphic surfboard, wearing, of course, Birdwell Beach Britches, nicknamed "Birdie".
The swimsuits themselves, which resemble board shorts, are paneled swimsuits, with waistbands resembling boxing trunks, always double-stitched, always with two layers of fabric. These shorts are known and favored among surfers, lifeguards, and paddleboarders, due to their quick-drying design and extreme durability; with an estimated 10 years for average use, and 2–5 for more strenuous use.
Strengths
* High-quality products
* Environmentally friendly business
* Manufacturing process
* Low employee turnover
Weaknesses
* Low employee turnover
* Few customer loyalty incentives
* Few high-performance finishes
* Less fashionable apparel compared to competitors
* Price
Opportunities
* Increase of online spending
* Increase of environmental activism
* Expand target market
* Expand to new countries
Threats
* Competition (Columbia, North Face, REI, etc)
* Ageing target market
* Changing activities, bodies
On all of the trunks, there is a 2 square inch (50 mm) logo, of a stylized anthropomorphic surfboard, wearing, of course, Birdwell Beach Britches, nicknamed "Birdie".