abhishreshthaa
Abhijeet S
SWOT ANALYSIS ON Bemis Manufacturing Company : The Bemis Manufacturing Company is based in Sheboygan Falls, Wisconsin and is best known for its toilet seat products. Bemis also manufactures suction canisters, sharps containers, gas caps, gauges, fluid management systems, and various contracted plastic parts from extrusion and injection molding for companies such as John Deere and Whirlpool Corporation. The company is a pioneer of coinjection molding, a process in which virgin resin is injected with scrap plastic.[1] Bemis' plastic work has won a number of awards in the SPI Structural Plastics Div. design competition, particularly with the John Deere 7000 tractor, which is believed to represent the first instance of coinjection molding "to large parts where a recycled engineering material (ABS) is used in the core"
Strengths
* Brand recognition
* Marketing strategy
* Real estate
* Defined strategy: differentiated low cost provider
* Designer product at mass market pricing
* Strong brand image
* Economies of Scale
* Highly focus on training for management and staff
* IKEA have a strong internationally known brand attracting key demographic customer groups.
* The IKEA business model is unique in its construction and execution with little direct competition on a like for like basis.
Success has been driven from the price architecture offering value to the customer in innovative but functional products.
* Despite the large shed operations IKEA operate there is a degree of specialist knowledge within key product areas where purchases are more considered and require assistance such as kitchen installations.
Weaknesses
* No direct competition
* Real estate - requires extremely large areas
* Privately owned - restricts capital
* Not for the elderly-DIYggg
* Whilst an international brand there is a level of reliance on European markets with 90% of the stores based in Europe and the balance across America, Middle East and Asia.
* Although the model promotes low prices it has been identified there is an associated low level of customer service which couples this suggesting there is a need to work on service to ensure a complete shopping experience and ensure repeat business within the existing customer base.
* As a reaction to marketplace movement the development of Ecommerce has been necessary to compete in a modern technological world however there is also a consideration this movement into multi channel retailing moves away from the fundamental vision of the customer being able to see and touch the product.
Opportunities
* International expansion
* Smaller stores
* E-commerce
* IKEA are moving from International to global status through the development of Asia and Eastern European models.
* Traditional product for IKEA has been within value, low price high volume product however the movement into mid and higher price points will see an opportunity to move the demographic base and increase the average basket value with less reliance on a limited demographic group.
* Although there are negative associations within the development of the IKEA Ecommerce site there is an associated opportunity to achieve growth and increase levels of customer service as the additional transactional capability will reduce pressure from stores to a certain degree.
Threats
* Competitors - direct (furniture stores) and indirect (Wal-Mart, Target)
* Rising commodity & shipping prices
* Aging population on key shopper segments
* Within growing competitive retail markets mainstream retailers are beginning to mirror the model of low cost value flat packed furniture which will impact on the buoyancy of IKEA.
* With economic concerns over rising living costs and depleting disposable income there is an overall threat to the performance of the business in UK and American markets specifically.
Strengths
* Brand recognition
* Marketing strategy
* Real estate
* Defined strategy: differentiated low cost provider
* Designer product at mass market pricing
* Strong brand image
* Economies of Scale
* Highly focus on training for management and staff
* IKEA have a strong internationally known brand attracting key demographic customer groups.
* The IKEA business model is unique in its construction and execution with little direct competition on a like for like basis.
Success has been driven from the price architecture offering value to the customer in innovative but functional products.
* Despite the large shed operations IKEA operate there is a degree of specialist knowledge within key product areas where purchases are more considered and require assistance such as kitchen installations.
Weaknesses
* No direct competition
* Real estate - requires extremely large areas
* Privately owned - restricts capital
* Not for the elderly-DIYggg
* Whilst an international brand there is a level of reliance on European markets with 90% of the stores based in Europe and the balance across America, Middle East and Asia.
* Although the model promotes low prices it has been identified there is an associated low level of customer service which couples this suggesting there is a need to work on service to ensure a complete shopping experience and ensure repeat business within the existing customer base.
* As a reaction to marketplace movement the development of Ecommerce has been necessary to compete in a modern technological world however there is also a consideration this movement into multi channel retailing moves away from the fundamental vision of the customer being able to see and touch the product.
Opportunities
* International expansion
* Smaller stores
* E-commerce
* IKEA are moving from International to global status through the development of Asia and Eastern European models.
* Traditional product for IKEA has been within value, low price high volume product however the movement into mid and higher price points will see an opportunity to move the demographic base and increase the average basket value with less reliance on a limited demographic group.
* Although there are negative associations within the development of the IKEA Ecommerce site there is an associated opportunity to achieve growth and increase levels of customer service as the additional transactional capability will reduce pressure from stores to a certain degree.
Threats
* Competitors - direct (furniture stores) and indirect (Wal-Mart, Target)
* Rising commodity & shipping prices
* Aging population on key shopper segments
* Within growing competitive retail markets mainstream retailers are beginning to mirror the model of low cost value flat packed furniture which will impact on the buoyancy of IKEA.
* With economic concerns over rising living costs and depleting disposable income there is an overall threat to the performance of the business in UK and American markets specifically.
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