abhishreshthaa

Abhijeet S
SWOT ANALYSIS ON Beckman Coulter : Beckman Coulter Inc., is a company that makes biomedical laboratory instruments. Founded by Caltech professor Arnold O. Beckman in 1935 as National Technical Laboratories to commercialize a pH meter that he had invented, the company eventually grew to employ over 10,000 people, with $2.4 billion in annual sales by 2004. Its current headquarters are in Brea, California.

In the 1940s, Beckman changed the name to Arnold O. Beckman, Inc. to sell oxygen analyzers, the Helipot precision potentiometer, and spectrophotometers. In the 1950s, the company name changed to Beckman Instruments, Inc..

In 1955, Beckman established the seminal Shockley Semiconductor Laboratory as a division of Beckman Instruments to begin commercializing the semiconductor transistor technology invented by Caltech alumnus William Shockley. Because Shockley's aging mother lived in Palo Alto, California, the Shockley Laboratory was established in nearby Mountain View, California, and thus, "Silicon Valley" was born.

Strengths
Cost advantage
High R&D
Innovation
Market share leadership
Offer classes online and on campus
Professors work in their field of expertise
Credits are applied for life experience as well and previous course credits
Weaknesses
[*]Other schools which rival UoP
[*]To stay on top more money need to be spent on new technology
[*]Get flack for traditional higher educational schooling
Opportunities

* Innovation
* Online
* Product and services expansion

Threats

* Competition
* Cheaper technology
* Lower cost competitors or imports
* Product substitution
 
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