SWOT ANALYSIS ON Avaya Inc.

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Abhijeet S
Avaya Inc. is a privately held telecommunications company which specializes in enterprise network, telephony, and call center technology. Formerly the Business Communications unit of Lucent Technologies, it was spun off on October 1, 2000, with 34,000 employees.

Since being spun off, Avaya has sold its manufacturing and connectivity businesses and acquired several companies to support its current product set – Vista, VPNet. Quintus, Routescience, Nimcat Networks, Spectel, Ubiquity Software and Traverse Networks. Sales through channels have grown from 98% direct to 50% alternative channels.

Avaya has also expanded in Europe through the acquisition of Tenovis and in Asia through a majority interest in Tata Telecom (now Avaya Global Connect).

In 2008 it had approximately 17,500 employees, 40% of whom are located outside the US. Avaya's global headquarters are located in Basking Ridge, New Jersey, with Kevin J. Kennedy appointed as its Chief Executive Officer.

Bell Canada (BCE), using Avaya's hardware, was the official Converged 10 Gigabit Ethernet network provider for the 2010 Winter Olympics.[1] Avaya was the official Converged Communications Provider for the 2006 FIFA World Cup. It also previously provided the communications networks for the 2002 FIFA World Cup and the FIFA Women's World Cup in 2003.


Strengths

* Competitive pricing
* Good financial position
* Effective Marketing Strategy
* Market Leadership
* Strong online presence
* Strong brand
* Strong international operations
* Strong distribution chain


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Weaknesses

* High cost structure
* Over pricing
* Low quality products/services
* Limited product line

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Opportunities

* Change in consumer lifestyles.
* Available technological innovations
* Entering new markets
* Expand customer base (Geographically or through new products)
* Expand product/service lines
* Market Diversification
* Merger or takeover

Threats

* Competition from foreign markets
* Competitor's actions
* Change in consumer lifestyles
* Changing consumer patterns
* Growing power of customers to set the price
* Growing power of suppliers to set the price
* Financial slowdown
* Increase in taxation
* New competitors entering the market
* Price war between competitors
* Bonur Achieved by competitors.
 
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