abhishreshthaa
Abhijeet S
Autodesk, Inc. (NASDAQ: ADSK) is an American multinational corporation that focuses on 2D and 3D design software for use in architecture, engineering and building construction, manufacturing, and media and entertainment. Autodesk was founded in 1982 by John Walker, a coauthor of early versions of the company's flagship CAD software product AutoCAD, and twelve others. It is headquartered in San Rafael, California.
Autodesk has arguably become best-known due to its flagship computer-aided design software AutoCAD. In addition to AutoCAD, Autodesk develops Digital Prototyping solutions[2] to visualize, simulate, and analyze real-world performance using a digital model during the design process. The company also develops Building Information Modeling software to generate and manage building data using a three-dimensional building model. Autodesk also provides digital media creation and management software from film and television visual effects, color grading, and editing to animation, game development, and design visualization.
Strengths
Autodesk has arguably become best-known due to its flagship computer-aided design software AutoCAD. In addition to AutoCAD, Autodesk develops Digital Prototyping solutions[2] to visualize, simulate, and analyze real-world performance using a digital model during the design process. The company also develops Building Information Modeling software to generate and manage building data using a three-dimensional building model. Autodesk also provides digital media creation and management software from film and television visual effects, color grading, and editing to animation, game development, and design visualization.
Strengths
- Brand equity
- Innovation
- Professional & college athletes sponsorship
- Attractive Logo
- Many loyal Consumers
Weaknesses
* Pricing
* Narrow focus
* Advertising
* United States Marine Crops banned them for not being fire retardant - lost large part of military market.
* Very expensive
Opportunities
- Emphasize Variety of sports
- Lowered Prices
- Branch out outside of sports
- Pricing tiers
- Focus on consumer lifestyle improvements
- Include designs in the fabric to attract new customers
- Create alliance with fabric manufacturer and patent product then license product to other companies
- Economic Recession
- Other companies in same space
- Male dominant focus
- Recently has become a Publicly traded company
- Fairly new company (can they keep creating new ideas)
- Negative Impact on the "Green" Market