abhishreshthaa
Abhijeet S
Arbitron is a consumer research company in the United States that collects listener data on radio audiences. It was founded as American Research Bureau (ARB) by Jim Seiler in 1949 and became national by merging with L.A. based Coffin, Cooper and Clay in the early 1950s. The company's initial business was the collection of television broadcast ratings.
The company changed its name to Arbitron in the mid 1960s, the namesake of the Arbitron System - a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York, it gave instant ratings data on what people were watching. A reporting board would light up to indicate what home was listening to what broadcast.
Strengths
* Strong brand equity
* Leading position in core category
* Diversified geographic operations
* Reducing debt burden
* Robust financial performance
* Re-focusing on core operations through divestments of some business units
Weaknesses
* Revenues concentrated heavily on Wal-Mart (close to 15% of sales)
* Revenues heavily concentrated in the US (around 70% of total revenue)
Opportunities
* Emerging markets expansion
* Higher demand for organic products
* Continued product innovation
* US economic slowdown shifting consumer habits from restaurants to retail food stores
Threats
* Private label growth & customer acceptance
* Increasing commodity costs
* Associated with sexual pop culture humor, might affect business
The company changed its name to Arbitron in the mid 1960s, the namesake of the Arbitron System - a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York, it gave instant ratings data on what people were watching. A reporting board would light up to indicate what home was listening to what broadcast.
Strengths
* Strong brand equity
* Leading position in core category
* Diversified geographic operations
* Reducing debt burden
* Robust financial performance
* Re-focusing on core operations through divestments of some business units
Weaknesses
* Revenues concentrated heavily on Wal-Mart (close to 15% of sales)
* Revenues heavily concentrated in the US (around 70% of total revenue)
Opportunities
* Emerging markets expansion
* Higher demand for organic products
* Continued product innovation
* US economic slowdown shifting consumer habits from restaurants to retail food stores
Threats
* Private label growth & customer acceptance
* Increasing commodity costs
* Associated with sexual pop culture humor, might affect business