abhishreshthaa
Abhijeet S
SWOT ANALYSIS ON Aramark Corporation : Aramark Corporation, known commonly as Aramark, is an American food, facilities, and clothing provider supplying businesses, educational institutions, sports facilities, and health care institutions. It is headquartered at the Aramark Tower in Center City Philadelphia, Pennsylvania.[1] Aramark’s revenues reached $12.3 billion USD in 2009 and was listed as the 189th largest employer on the FORTUNE 500.
Strengths
* Diverse product portfolio full of A brands
* Leading market position - (63 Clorox brands held #1 and #2 position in their respective categories in 2007)
* Strong Research & Development
Weaknesses
* High dependency in the US market
* Concentrated - Top 5 customers account for almost 45% of revenue
Opportunities
* Growth in Latin America and other emerging markets
* Burt's Bees acquisition
* Agreement with Jamak Fabrication
* Other potential acquisitions
* Growing natural personal care market
Threats
* Intense competition from Colgate, Unilever
* Private label growth
* Governmental regulations affecting manufacturing, packaging, distribution, etc
* Commodity price increases
Strengths
* Diverse product portfolio full of A brands
* Leading market position - (63 Clorox brands held #1 and #2 position in their respective categories in 2007)
* Strong Research & Development
Weaknesses
* High dependency in the US market
* Concentrated - Top 5 customers account for almost 45% of revenue
Opportunities
* Growth in Latin America and other emerging markets
* Burt's Bees acquisition
* Agreement with Jamak Fabrication
* Other potential acquisitions
* Growing natural personal care market
Threats
* Intense competition from Colgate, Unilever
* Private label growth
* Governmental regulations affecting manufacturing, packaging, distribution, etc
* Commodity price increases
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