SWOT ANALYSIS ON Applebee International

[abhishreshthaa]

SWOT ANALYSIS ON Applebee International : Applebee’s International, Inc. is a United States company which develops, franchises, and operates the Applebee's Neighborhood Grill and Bar restaurant chain. As of November 25, 2007, there were 1,965 restaurants operating system-wide in 49 states, 17 countries, and one U.S. territory. The company's headquarters are in Lenexa, KS.

The Applebee's concept focuses on casual dining with mainstream American dishes such as salads, shrimp, chicken, pasta, and "riblets" (which is considered Applebee's signature item). All Applebee's restaurants feature a bar area and serve alcoholic beverages (except where prohibited by law).

In November 2007, IHOP announced that it had completed a $1.9 billion purchase of the Applebee's chain.

Strengths

* Strong brand portfolio
* Strong financial performance of business segments
* Diversified operations
* Research and Development

Weaknesses

* Low inventory turnover
* Ratings downgraded
* Manufacturing plants in the US dependent on economic environment

Opportunities

* Growing baby food market
* New product launches
* Changing consumer habits
* Further international expansion
* Growth of Emerging Markets

Threats

* Private label growth
* Increasing competition and industry
consolidation
* FDA regulations
* Losing business to other suppliers

 

[Business-education]

Swot analysis is not just the mirror but also the teacher who helps you guide your business and protect you from all the evil elements who just want to destroy the and vanished your business. Swot analysis comprises of four parts such as

1) Strength
2)Weakness
3)Opportunity
4) Threat