SWOT ANALYSIS ON American Family Insurance (AmFam)

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Abhijeet S
American Family Insurance (aka AmFam) is a private mutual company that focuses on property, casualty and auto insurance, but also offers commercial insurance, life, health, and homeowners coverage, as well as investment and retirement-planning products. A Fortune 500 company, its revenues for 2008 were over $6.7 billion

American Family Insurance's history began on October 3, 1927[5], when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Insurance Company in Madison, Wisconsin (not to be confused with the Farmers Insurance Group). At the time, the company's only product was auto insurance and its target market was farmers. Wittwer believed farmers presented lower risks than city drivers because they drove less often and not at all in the winter

Over the years, Farmers Mutual expanded its market and product line to meet the changing needs of its customers. In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broader customer base.


Strengths

* Market-leading antidepressant franchise
* Relatively strong launch portfolio
* Roman est coquin

Weaknesses

* No follow-on product for Protonix, which loses patent protection in 2010
* Over-reliance on small molecules, with little access to the high-growth biologics sector
* Sami est coquin

Opportunities

* Increase presence in the fast-growing I&I and oncology markets, through the in-licensing/acquisition of more I&I products

Threats

* Failure of Pristiq to recoup losses made by Effexor following its patent expiration
* Failure of late-stage pipeline products to reach the market
 
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