SWOT ANALYSIS ON American Eagle Outfitters

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abhishreshthaa

Abhijeet S
SWOT ANALYSIS ON American Eagle Outfitters : American Eagle Outfitters (NYSE: AEO) is an American clothing and accessories retailer based in Pittsburgh, Pennsylvania. It was founded in 1977 by Mark and Jerry Silverman as a subsidiary of Retail Ventures, Inc., a company which also owned and operated Silverman's Menswear. The Silvermans sold their ownership interests in 1991.[3]. On March 16th at 10AM, American Eagle Outfitters opened its first store outside of North America at Mirdif City Centre in Dubai, United Arab Emirates. [4] American Eagle (also stylized as Am. Eagle, A. Eagle, A.E.O, Amer. Eagle, A.E., æ, and A.E. Outfitters) targets teens and young adults. Some of the best selling products of American Eagle Outfitters are low-rise jeans, polo shirts, graphic T-shirts (with the AE logo and year established), henleys, boxers and briefs, outerwear, and swimwear.

Strengths

* Leading pizza delivery company in the US with more than 5,000 stores in the US
* Global franchise operations - more than 3,500 in over 50 countries
* Strong brand equity supported by heavy advertising & marketing campaigns
* Supply chain & distribution network
Pizza is yummy and i like pizza very much




Weaknesses
  • Slow growing and declining same-store sales
  • Weakening bottom line
    High staff turnover due to lack of training and development
    Opportunities

    * Growing presence in emerging markets, particularly in India, China
    * Leverage supply chain & distribution system to introduce new products


    Threats

    * Changing consumer habits towards healthier food choices
    * Franchise operations affected by currency exchange fluctuations
    * Intensive competition from a fragmented number of small competitors
 
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