abhishreshthaa
Abhijeet S
SWOT ANALYSIS ON American Broadcasting Company (ABC) : The American Broadcasting Company (ABC) is an American television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948. As one of the Big Three television networks, its programming has contributed to American popular culture.
Corporate headquarters are in the Upper West Side of Manhattan in New York City,[1] while programming offices are in Burbank, California adjacent to the Walt Disney Studios and the corporate headquarters of The Walt Disney Company.
The formal name of the operation is American Broadcasting Companies, Inc., and that name appears on copyright notices for its in-house network productions and on all official documents of the company, including paychecks and contracts. A separate entity named ABC Inc., formerly Capital Cities/ABC Inc., is that firm's direct parent company, and that company is owned in turn by Disney. The network is sometimes referred to as the "Alphabet Network", due to the letters "ABC" being the first three letters of the Latin alphabet, in order.
Strengths
* network of approximately 500 florists around the country; 50 locally
* Wide range of products
* Strong marketing and promotion capabilities
* Over 150 Corporation accounts
Weaknesses
* Local geographic concentration
* Current location
Opportunities
* Online growth
* Increase in home improvement expenditures
* Growing specialty stores
* Singing Telegrams
Threats
* Increasing competition
* Slowdown in US economy & discretionary spending
* Transportation expenses
* Unexpected forces of nature
Corporate headquarters are in the Upper West Side of Manhattan in New York City,[1] while programming offices are in Burbank, California adjacent to the Walt Disney Studios and the corporate headquarters of The Walt Disney Company.
The formal name of the operation is American Broadcasting Companies, Inc., and that name appears on copyright notices for its in-house network productions and on all official documents of the company, including paychecks and contracts. A separate entity named ABC Inc., formerly Capital Cities/ABC Inc., is that firm's direct parent company, and that company is owned in turn by Disney. The network is sometimes referred to as the "Alphabet Network", due to the letters "ABC" being the first three letters of the Latin alphabet, in order.
Strengths
* network of approximately 500 florists around the country; 50 locally
* Wide range of products
* Strong marketing and promotion capabilities
* Over 150 Corporation accounts
Weaknesses
* Local geographic concentration
* Current location
Opportunities
* Online growth
* Increase in home improvement expenditures
* Growing specialty stores
* Singing Telegrams
Threats
* Increasing competition
* Slowdown in US economy & discretionary spending
* Transportation expenses
* Unexpected forces of nature
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