SWOT ANALYSIS ON AMC Theatres

[abhishreshthaa]

SWOT ANALYSIS ON AMC Theatres : AMC Theatres (American Multi-Cinema), officially known as AMC Entertainment, Inc., is the second largest movie theater chain in North America with 5,325 screens and one of the United States's four national cinema chains (Regal Entertainment Group, National Amusements, Inc. and Cinemark Theaters being the others) of the 12 largest on the continent that did not go bankrupt during the 2001-2002 recession, due in part to the fact that its theatres often dominate lists of the top 50 most profitable theatres in North America Its mascot is the animated filmstrip Clip who has starred in the pre-show policy trailers from 1991 until a brief hiatus for most of 2009 until the autumn of 2009. While it also has locations in Canada, within the United Kingdom, France, and Hong Kong the chain is known as AMC Cinemas. Within Spain the chain is known as AMC Cines


Strengths

* Diversified media and entertainment business
* Consistent revenue and profit growth
* Strong library content

Weaknesses

* No clear successor for CEO Murdoch
* News Corp leadership maintains a "I know better than you" attitude about everything



Opportunities

* Alternative media outlets (i.e., online)
* Dow Jones acquisition/integration
* Newspaper and broadcasting market growth
* HDTV growth
* Multi-year sports agreements
* Free to air Mobile DTV with 'up sell' opportunities

Threats

* Increasing use of Digital Video Recorders (DVRs)
* Growth of online video, alternative media
* Economic slowdown in the US
* Regulatory risks
* A failure to pursue economic models that stray from 'direc

 

[Business-education]

Swot analysis is always an efficient side of the company. Swot analysis is mainly done, when company wants to expand its brand. to increase brand extension or product extension, it requires research work and that can only possible by conducting Swot analysis. Swot analysis acts as a mirror which describes about you but if you are alcoholic then i am sorry you can't take benefits from it. But, many organisation feels the difference with greater margins. Here are the benefits of swot analysis

Advantages of Swot

1) Proper guidance
2) Solution to problem
3) Acts as a mirror
4) Enhance growth