Description
Amazon Inc. is an American online retailer that primarily sells products over its online marketplace and offers many other products and services through its subsidiaries. Amazon.com sells in 11 countries and ships internationally. It is one of the biggest retailers and is steadily growing every year.
SWOT analysis on Amazon.com
and O’reilly sales using
facebook.com
A SWOT analysis on Amazon.com
We are using a Swot analysis for the site
“Amazon.com” to assess what ositi!e and
negati!e attributes the comany has" using
this analysis we will create an action lan for
the comany to oint out and imro!e
weaknesses and threats and better rotect
against any e#ternal hindering that may
occur.
Strengths
$ Online %omany
$ &oular
$ Small but talented
$ 'nternal crash rotection
$ (ew technology
Weaknesses
$ (o hysical store
$ Stock market
$ Website layout
Oortunities
$ &ublic stock market
$ %ollaboration
$ 'tem stock
$ Sale ad!ertisements
Threats
$ 'nternet
$ )eeing ahead of the cometition
$ *onoolizing
$ Ta#
Summary
$ O!er!iew of the SWOT analysis.
$ What+s good and what+s not.
$ What can we do to imro!e,
Amazon.com – A questionnaire on usability.
$ -. /ow do you feel about urchasing from an e0commerce website,
$ 1. /a!e you e!er urchased from amazon.com,
$ 2. 'f yes" were you satisfied with the rocess that you went through to
urchase that item,
$ 3. /ow do you feel about the layout of the website,
$ 4. %ould it be imro!ed,
$ 5. 'f yes" would you urchase from the site using a new layout,
O’6eilly and 7acebook.com
8uestionaire
-. 9o you know O’6eilly media,
1. 9o you feel safe buying off the internet,
2. /ow often do you click on ad!erts,
3. What would you say O’6eilly *edia should do in order to become more
interesting,
Amazon.com !s. O’6eilly
7acebook members
O’6eilly 0 -":;;
Amazon.com < 5":42
doc_339104287.ppt
Amazon Inc. is an American online retailer that primarily sells products over its online marketplace and offers many other products and services through its subsidiaries. Amazon.com sells in 11 countries and ships internationally. It is one of the biggest retailers and is steadily growing every year.
SWOT analysis on Amazon.com
and O’reilly sales using
facebook.com
A SWOT analysis on Amazon.com
We are using a Swot analysis for the site
“Amazon.com” to assess what ositi!e and
negati!e attributes the comany has" using
this analysis we will create an action lan for
the comany to oint out and imro!e
weaknesses and threats and better rotect
against any e#ternal hindering that may
occur.
Strengths
$ Online %omany
$ &oular
$ Small but talented
$ 'nternal crash rotection
$ (ew technology
Weaknesses
$ (o hysical store
$ Stock market
$ Website layout
Oortunities
$ &ublic stock market
$ %ollaboration
$ 'tem stock
$ Sale ad!ertisements
Threats
$ 'nternet
$ )eeing ahead of the cometition
$ *onoolizing
$ Ta#
Summary
$ O!er!iew of the SWOT analysis.
$ What+s good and what+s not.
$ What can we do to imro!e,
Amazon.com – A questionnaire on usability.
$ -. /ow do you feel about urchasing from an e0commerce website,
$ 1. /a!e you e!er urchased from amazon.com,
$ 2. 'f yes" were you satisfied with the rocess that you went through to
urchase that item,
$ 3. /ow do you feel about the layout of the website,
$ 4. %ould it be imro!ed,
$ 5. 'f yes" would you urchase from the site using a new layout,
O’6eilly and 7acebook.com
8uestionaire
-. 9o you know O’6eilly media,
1. 9o you feel safe buying off the internet,
2. /ow often do you click on ad!erts,
3. What would you say O’6eilly *edia should do in order to become more
interesting,
Amazon.com !s. O’6eilly
7acebook members
O’6eilly 0 -":;;
Amazon.com < 5":42
doc_339104287.ppt