abhishreshthaa
Abhijeet S
Allen Organ Company was formed in 1937 by Jerome Markowitz. The company's factory is in Macungie, Pennsylvania in the United States. Allen introduced the world's first digital musical instrument in 1971.(IR-100 Award) In 2004, the Smithsonian Institution recognized the significance of this technology by acquiring the first Allen digital organ for its collection.([1]) The company has installed electronic instruments worldwide since 1939. Today Allen builds classical digital and combination digital and pipe organs, as well as digital theatre organs.
In 1961 the company went public . Inspired by the Hammond organ, Jerome Markowitz was determined to build a better electronic organ. Over the years, he built many home and church organs, and in 1971 the company introduced the first digital instrument
Strengths
* Cost advantage
* Innovation
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Supply chain
* Pricing
* Reputation management
Weaknesses
* Core/Highest margin products are focused on old technology & designs
* Not keeping pace with competitors such as Gibson USA at bringing new technologies to the marketplace.
Opportunities
* Acquisitions
* Emerging markets and expansion abroad
* Product and services expansion
* Takeovers
Threats
* Competition
* Cheaper technology
* Economic slowdown
* Exchange rate fluctuations
* Lower cost competitors or imports
* Price wars
* Product substitution
In 1961 the company went public . Inspired by the Hammond organ, Jerome Markowitz was determined to build a better electronic organ. Over the years, he built many home and church organs, and in 1971 the company introduced the first digital instrument
Strengths
* Cost advantage
* Innovation
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Supply chain
* Pricing
* Reputation management
Weaknesses
* Core/Highest margin products are focused on old technology & designs
* Not keeping pace with competitors such as Gibson USA at bringing new technologies to the marketplace.
Opportunities
* Acquisitions
* Emerging markets and expansion abroad
* Product and services expansion
* Takeovers
Threats
* Competition
* Cheaper technology
* Economic slowdown
* Exchange rate fluctuations
* Lower cost competitors or imports
* Price wars
* Product substitution