abhishreshthaa
Abhijeet S
SWOT ANALYSIS ON AGCO Corporation : AGCO Corporation (NYSE: AGCO) is an agricultural equipment manufacturer based in Duluth, Georgia, USA. As a leading global manufacturer of agricultural equipment, AGCO offers a full line of tractors, combines, hay tools, sprayers, forage and tillage equipment, which are distributed through more than 2,700 independent dealers and distributors in more than 140 countries worldwide.
With roots firmly established in the farm equipment industry, AGCO has a brand heritage reaching back to the mid-19th century. AGCO was established in 1990 when executives at Deutz-Allis bought out Deutz-Allis' North American operations from the parent corporation KHD, (Klöckner-Humboldt-Deutz), a German company that owned the Deutz-Fahr brand of agriculture equipment. KHD had purchased portions of the Allis-Chalmers agricultural equipment business five years earlier. Since that time, AGCO has become a worldwide farm machinery company through market growth, strategic acquisitions and cutting edge agricultural solutions.
The company was first called Gleaner-Allis Corporation, then rearranged to be Allis-Gleaner Corporation, or AGCO. The design for these tractors and combines were originally designed by Allis-Chalmers Corp. prior to the sellout to Deutz Allis. The Deutz-Allis line of tractors were renamed AGCO-Allis, and Gleaner became a brand of its own for combines. The Deutz-Allis brand continued in South America until 2001, when they were renamed AGCO-Allis. They continue in the lime-green livery. In 2001, AGCO Allis was renamed AGCO in North America.
Strengths
* Cost advantage
* High R&D
* Innovation
* Market share leadership
* Strong financial position
* Supply chain
Weaknesses
* Low R&D
* Low market share
* Not innovative
* Not diversified
* Weak management team
* Weak, damaged brand
Opportunities
* Acquisitions
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Product and services expansion
Threats
* Competition
* Economic slowdown
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
With roots firmly established in the farm equipment industry, AGCO has a brand heritage reaching back to the mid-19th century. AGCO was established in 1990 when executives at Deutz-Allis bought out Deutz-Allis' North American operations from the parent corporation KHD, (Klöckner-Humboldt-Deutz), a German company that owned the Deutz-Fahr brand of agriculture equipment. KHD had purchased portions of the Allis-Chalmers agricultural equipment business five years earlier. Since that time, AGCO has become a worldwide farm machinery company through market growth, strategic acquisitions and cutting edge agricultural solutions.
The company was first called Gleaner-Allis Corporation, then rearranged to be Allis-Gleaner Corporation, or AGCO. The design for these tractors and combines were originally designed by Allis-Chalmers Corp. prior to the sellout to Deutz Allis. The Deutz-Allis line of tractors were renamed AGCO-Allis, and Gleaner became a brand of its own for combines. The Deutz-Allis brand continued in South America until 2001, when they were renamed AGCO-Allis. They continue in the lime-green livery. In 2001, AGCO Allis was renamed AGCO in North America.
Strengths
* Cost advantage
* High R&D
* Innovation
* Market share leadership
* Strong financial position
* Supply chain
Weaknesses
* Low R&D
* Low market share
* Not innovative
* Not diversified
* Weak management team
* Weak, damaged brand
Opportunities
* Acquisitions
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Product and services expansion
Threats
* Competition
* Economic slowdown
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
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