SWOT ANALYSIS ON Aaron

abhishreshthaa

Abhijeet S
Aaron's, Inc. is a lease-to-own retailer. It was founded by R. Charles Loudermilk in 1955.[1] The company focuses on furniture, electronics, appliances, computer leases and retail sales. The company is divided into three major divisions: sales and lease ownership; corporate furnishings; and manufacturing. The incorporation of manufacturing as well as retailing makes the company vertically integrated.


Strengths

* Diverse Product lines, including: home consumer electornics, appliances and furniture; office furniture and electronics; and automotive accessories.
* Strong business model endures both an up and down market
* Non credit-based rent-to-own business model.

Weaknesses

* Increasing net income historically dependent upon opening new stores
* Merchandise shrinkage and damage
* Extremely weak furniture rental revenue

Opportunities

* Acquisitions
* Franchise model of expanding the number of stores
* Divestment of certain furniture rental schemes allows Aarons to focus on profitable core business practices.

Threats

* Financing new stores and inventory is threatened by current and future macroeconomic climate
* Constant market competition
 
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