Description
SWOT ANALYSIS OF YAMAGATA BANK

Yamagata Bank

Parent Company

Yamagata Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Continue to develop

USP

Contribute to the development of local communities and local economy

STP

Deposit business, lending business, securities investment business and Segment exchange business

Individuals, Small, medium & large enterprise looking for diverse financial Target Group solutions

It is focused on providing a diverse range of banking products and Positioning services

SWOT Analysis

1. The Yamagata Bank has most of the bank’s branches (80 branches) are in Yamagata prefecture, or other major cities in the Tohoku region, with a branch in Tokyo 2. Strong capital base highlights its good financial health 3. A + rating by Japan Credit Rating Agency 4. The bank has made continuous acquisitions to improve its financial Strength services base

1. Interest income was reduced due to low interest rates and prolonged recurring revenues 2. Increased ordinary expenses, credit costs and financing cost Weakness 3. Capitalization which is weaker than the regional bank average

1. Corporate profits, is a response to the upward demand for restoration and reconstruction-related capital investment providing signs of recovery in the second half. 2. Public investment and housing investment are trending upwards 3. A political shakeup in Japan could force many new reforms that fix the country’s most glaring problems while positioning it for a more robust future Opportunity 4. In view of the stabilizing local economy, there is still room for the bank

to find growth opportunities in its home market

1. Addition to the downturn in the European economy, slowing Chinese economy, the U.S. economy is growing, exports or decreased trend 2. Production activities of enterprises are weak, capital investment is also moving to poor resilience 3. As interest rates increase, so will the threat of a fiscal crisis in Japan 4. Intramural squabbling at newly merged banks has kept them from streamlining operations or cutting costs quickly, and in some cases has produced embarrassing disasters like days-long crashes of automated Threats teller networks

Competition

1. The Musashino Bank, Ltd. 2. The Chiba Kogyo Bank, Ltd. 3. The Shiga Bank, Ltd. 4. Sumitomo Mitsui Banking Corporation 5. The Joyo Bank, Ltd. Competitors 6. The Ehime Bank, Ltd.



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