Description
SWOT ANALYSIS OF YACHIYO BANK
Yachiyo Bank
Parent Company
Yachiyo Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
One of the oldest Japanese financial institutions
STP
Segment
Corporate banking, consumer banking, supporting services
Target Group
HNIs, Individuals, Businesses,
Positioning
Local Japanese regional bank
SWOT Analysis
1. Employee base of more than 800 employees 2. The bank has 5 subsidiaries which enhances its brand reputation 3. Good assets base and strong financial position Strength 4. Good services provided to customers
1. Relatively, smaller branch network 2. Lack of technology in banking Weakness 3. Not much branding or marketing activities
1. Acquisition of other small banks in Japan Opportunity 2. Rising Yen can boost forex performance of Japanese banks
1. Contraction of Japanese economy is a concern Threats 2. Sluggish demand for banking in Japan
Competition
1. Bank of Japan 2. Mitsubishi UFJ Financial Group Competitors 3. Mizuho Financial Group
4. Dresdner Bank 5. Japan Bank for International Cooperation 6. Shinsei Bank
doc_271577180.docx
SWOT ANALYSIS OF YACHIYO BANK
Yachiyo Bank
Parent Company
Yachiyo Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
One of the oldest Japanese financial institutions
STP
Segment
Corporate banking, consumer banking, supporting services
Target Group
HNIs, Individuals, Businesses,
Positioning
Local Japanese regional bank
SWOT Analysis
1. Employee base of more than 800 employees 2. The bank has 5 subsidiaries which enhances its brand reputation 3. Good assets base and strong financial position Strength 4. Good services provided to customers
1. Relatively, smaller branch network 2. Lack of technology in banking Weakness 3. Not much branding or marketing activities
1. Acquisition of other small banks in Japan Opportunity 2. Rising Yen can boost forex performance of Japanese banks
1. Contraction of Japanese economy is a concern Threats 2. Sluggish demand for banking in Japan
Competition
1. Bank of Japan 2. Mitsubishi UFJ Financial Group Competitors 3. Mizuho Financial Group
4. Dresdner Bank 5. Japan Bank for International Cooperation 6. Shinsei Bank
doc_271577180.docx