Description
SWOT ANALYSIS OF WOORI FINANCE HOLDINGS
Woori Finance Holdings
Parent Company
Woori Financial Group
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
Home to the Intelligent Investor
Financial service provider which is engaged in commercial banking, credit cards, capital markets activities, international banking, asset USP management, investment banking, brokerage and bancassurance.
STP
Institutions, individuals and enterprises looking for money or investment Segment related activities.
Target Group
Enterprises looking for capitals, individual and institutional investors
Positioning
Leading banking and financial services holdings company in Korea
SWOT Analysis
1. Strong presence in Korean financial service industry 2. Operates a relatively well-diversified set of business activities 3. Tight control over its expense 4. Sustain operating margins 5. The South Korean Government, through the Korean Deposit Insurance Corporation, is the primary investor 6. It has business like Woori Bank, Woori Investment & Securities, Strength Kyongnam Bank and Kwangju Bank
1.Low visibility and advertising as compared to big names Weakness 2. Restricted geographically to Korean and limited global operations
1.Diversifying business across the globe through expansions and mergers. 2.New opportunities and markets for Korean goods and services due to free trade deal between European Union and South Korea Opportunity 3.Strong economic growth for South Korea
1.Intense competition in segments such as credit cards, asset Threats management, securities brokerage and bancassurance. 2.Politcal escalation between North Korea and South Korea could have
adverse effect on group’s operations.
Competition
1.KB Financial Group Inc 2.Shinhan Financial Group Co Competitors 3.Mitsubishi UFJ Financial Group
doc_924588161.docx
SWOT ANALYSIS OF WOORI FINANCE HOLDINGS
Woori Finance Holdings
Parent Company
Woori Financial Group
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
Home to the Intelligent Investor
Financial service provider which is engaged in commercial banking, credit cards, capital markets activities, international banking, asset USP management, investment banking, brokerage and bancassurance.
STP
Institutions, individuals and enterprises looking for money or investment Segment related activities.
Target Group
Enterprises looking for capitals, individual and institutional investors
Positioning
Leading banking and financial services holdings company in Korea
SWOT Analysis
1. Strong presence in Korean financial service industry 2. Operates a relatively well-diversified set of business activities 3. Tight control over its expense 4. Sustain operating margins 5. The South Korean Government, through the Korean Deposit Insurance Corporation, is the primary investor 6. It has business like Woori Bank, Woori Investment & Securities, Strength Kyongnam Bank and Kwangju Bank
1.Low visibility and advertising as compared to big names Weakness 2. Restricted geographically to Korean and limited global operations
1.Diversifying business across the globe through expansions and mergers. 2.New opportunities and markets for Korean goods and services due to free trade deal between European Union and South Korea Opportunity 3.Strong economic growth for South Korea
1.Intense competition in segments such as credit cards, asset Threats management, securities brokerage and bancassurance. 2.Politcal escalation between North Korea and South Korea could have
adverse effect on group’s operations.
Competition
1.KB Financial Group Inc 2.Shinhan Financial Group Co Competitors 3.Mitsubishi UFJ Financial Group
doc_924588161.docx