Description
SWOT ANALYSIS OF WING HANG BANK
Wing Hang Bank
Parent Company
Wing Hang Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
We grow together
USP
Bank that operates with advanced technology
STP
Segment
Corporate and retail banking
Target Group
HNIs, Individuals, SMEs, large businesses, investors
Positioning
One of the oldest and reputed bank in Hong Kong
SWOT Analysis
1. One of Hong Kong's biggest bank by total assets 2. Employee base of more than 2000 employees 3. Has registered good Net profit in the recent years 4. Total assets are good and strong financial position Strength 5. Use of advanced technology in banking
1. Limited international presence Weakness 2. Lesser branches which limits its customer interaction
1. Expansion outside Hong Kong Opportunity 2. International expansion and acquisition of other banks in China
1. Chinese regulations on banking industry 2. Slowdown in Chinese economy Threats 3. Reduced exports to USA and other countries from China
Competition
1. The People’s Bank of China 2. Industrial and Commercial Bank of China Ltd. Competitors 3. Agricultural Bank of China
4. Bank of China Limited 5. Bank of Communications Limited 6. China CITIC Bank
doc_232437963.docx
SWOT ANALYSIS OF WING HANG BANK
Wing Hang Bank
Parent Company
Wing Hang Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
We grow together
USP
Bank that operates with advanced technology
STP
Segment
Corporate and retail banking
Target Group
HNIs, Individuals, SMEs, large businesses, investors
Positioning
One of the oldest and reputed bank in Hong Kong
SWOT Analysis
1. One of Hong Kong's biggest bank by total assets 2. Employee base of more than 2000 employees 3. Has registered good Net profit in the recent years 4. Total assets are good and strong financial position Strength 5. Use of advanced technology in banking
1. Limited international presence Weakness 2. Lesser branches which limits its customer interaction
1. Expansion outside Hong Kong Opportunity 2. International expansion and acquisition of other banks in China
1. Chinese regulations on banking industry 2. Slowdown in Chinese economy Threats 3. Reduced exports to USA and other countries from China
Competition
1. The People’s Bank of China 2. Industrial and Commercial Bank of China Ltd. Competitors 3. Agricultural Bank of China
4. Bank of China Limited 5. Bank of Communications Limited 6. China CITIC Bank
doc_232437963.docx