Description
SWOT ANALYSIS OF WELLS FARGO
Wells Fargo
Parent Company
Wells Fargo & Company
Category
Financial services
Sector
Financial Institutions
Fast then. Fast now; The next stage; Together we’ll go far; With You Tagline/ Slogan When
Wells Fargo is a provider of banking, mortgage, investing, credit card, USP insurance, and consumer and commercial financial services
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
A company which has consistently grown along with its customers
SWOT Analysis
1.Strong brand name and good financial position 2.Strong credit-rating 3.Diverse products and services 4.One of the largest recruiters with over 280,000 employees globally 5. Wells Fargo is the second largest bank in deposits, home mortgage Strength servicing, and debit card
1.Lacking in global acclaim as compared to competitors 2.Low customer-care and satisfaction Weakness 3.Legal issues
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Acquistions and JVs Opportunity 4.Commercial banking industry
1.Changing govt regulations and financial crisis like recessions Threats 2.Online frauds and scams
Competition
1. JP Morgan & Chase 2. Prudential Financial Competitors 3. ING Group
doc_317098156.docx
SWOT ANALYSIS OF WELLS FARGO
Wells Fargo
Parent Company
Wells Fargo & Company
Category
Financial services
Sector
Financial Institutions
Fast then. Fast now; The next stage; Together we’ll go far; With You Tagline/ Slogan When
Wells Fargo is a provider of banking, mortgage, investing, credit card, USP insurance, and consumer and commercial financial services
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
A company which has consistently grown along with its customers
SWOT Analysis
1.Strong brand name and good financial position 2.Strong credit-rating 3.Diverse products and services 4.One of the largest recruiters with over 280,000 employees globally 5. Wells Fargo is the second largest bank in deposits, home mortgage Strength servicing, and debit card
1.Lacking in global acclaim as compared to competitors 2.Low customer-care and satisfaction Weakness 3.Legal issues
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Acquistions and JVs Opportunity 4.Commercial banking industry
1.Changing govt regulations and financial crisis like recessions Threats 2.Online frauds and scams
Competition
1. JP Morgan & Chase 2. Prudential Financial Competitors 3. ING Group
doc_317098156.docx