Description
SWOT ANALYSIS OF VAN LANSCHOT

Van Lanschot

Parent Company

F. van Lanschot Bankiers nv

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Ervaar het verschill (Experience the Difference)

USP

The oldest independent bank in the Netherlands

STP

Segment

Individual and institutional investors

High net-worth individuals, entrepreneurs and institutional investors Target Group looking for investment in financial security

In the corporate sector, the bank focuses on services to entrepreneurs, to meet the private as well as the professional needs of business owners and managers. In the institutional market, Van Lanschot particularly Positioning focuses on comprehensive fiduciary investment solutions.

SWOT Analysis

1. Focused customer segment has lead to booming business. 2. Leveraging Information and Communication technology through partnerships with industry leaders such as IBM 3. Active sponsorships leading to growing brand presence 4. Solid profile while investing continuously to improve the service quality 5. Some of its man subsidiaries are Kempen & Co NV, Van Lanschot België NV, Van Lanschot Bankiers (Curaçao) NV, Van Lanschot Bankiers Strength (Luxembourg) SA, F. van Lanschot Bankiers (Schweiz) AG

1. Geographically concentrated business, thus limiting the mitigation of global risk 2. Dependent on volatile market, which attaches risk to the company Weakness 3. Limited expansion globally to other countries

1. Global expansion through partnerships, mergers and acquisitions. 2. Increasing customer base by introducing more offerings. 3. The Dutch parliament has reached a surprising budget breakthough which will see the country bring down the budget deficit to around 3% of Opportunity its gross domestic product in 2013.

1. Circling European crisis can adversely affected the operations and profit margin. 2. Prone to regulator and regal changes. 3. Increasing competitor pressure: Increasing new entrants and global players proves a threat to ward off from conquering the market position Threats of the company(Van Lanschot).

Competition

1.ABN AMRO Group N.V 2.Ageas N.V 3.ING Groep N.V 4. Rabobank Competitors 5. SHV Holdings



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