Description
SWOT ANALYSIS OF UNITED BANK OF INDIA
United Bank of India
Parent Company
Government of India
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
The bank that begins with ‘U’
USP
Commitment to Customers
STP
Segment
Individual and Industry banking
Target Group
Semi-Urban Sector
Positioning
Complete Banking solutions
SWOT Analysis
1. Financial products for rural segment 2. Deep reach across country with schemes like financial inclusion 3. Strong operations with 1600 networked branches 4. 31 Regional offices spread all over India 5. Acquisition of Hindusthan Mercantile Bank(1973), UBI acquired Narang Strength Bank of India (1973)
1. Very Low International presence 2. Advertising is less thus weak brand recognition as compared to major players 3. The public sometimes confuses the two banks Union Bank of India and Weakness United Bank of India (both UBI)
1. Small enterprise banking Opportunity 2. Improved Urban retail banking
1. Economic slowdown 2. Highly competitive environment Threats 3. Stringent Banking Norms
Competition
1. Indian bank 2. Union Bank of India Competitors 3. UCO bank
doc_276532735.docx
SWOT ANALYSIS OF UNITED BANK OF INDIA
United Bank of India
Parent Company
Government of India
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
The bank that begins with ‘U’
USP
Commitment to Customers
STP
Segment
Individual and Industry banking
Target Group
Semi-Urban Sector
Positioning
Complete Banking solutions
SWOT Analysis
1. Financial products for rural segment 2. Deep reach across country with schemes like financial inclusion 3. Strong operations with 1600 networked branches 4. 31 Regional offices spread all over India 5. Acquisition of Hindusthan Mercantile Bank(1973), UBI acquired Narang Strength Bank of India (1973)
1. Very Low International presence 2. Advertising is less thus weak brand recognition as compared to major players 3. The public sometimes confuses the two banks Union Bank of India and Weakness United Bank of India (both UBI)
1. Small enterprise banking Opportunity 2. Improved Urban retail banking
1. Economic slowdown 2. Highly competitive environment Threats 3. Stringent Banking Norms
Competition
1. Indian bank 2. Union Bank of India Competitors 3. UCO bank
doc_276532735.docx