Description
SWOT ANALYSIS OF UNION NATIONAL BANK
Union National Bank
Parent Company
UNB Group
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
The bank that cares
USP
One of the leading local banks in UAE
STP
Corporate banking, retail banking, Islamic banking, international and Segment investment banking
Target Group
Corporate and investment banking segments
Positioning
Asia’s most preferred brand in Banking & Financial Sector
SWOT Analysis
1. The Bank has won a multitude of awards and recognition both locally and across the world, from various renowned bodies in the industry 2. Caters to a wide segment of users as it offers products to cater to the needs of users in all these segments 3. Recognized as a superbrand by the UAE Superbrand Council and is ranked amongst the top 10 companies in the UAE in the Forbes Strength 4. The bank has an extensive network spread across UAE
1. High cap on director’s remuneration which is a point of debate 2. Increase in operating expenses as it invested a significant amount in infrastructure which could be avoided by renovating the existing branches and with the use of technology 3. Due to its stringent measures, the loans and advances have declined Weakness which is a concern
1. The Gulf economy has improved and significant investments can be made in the oil and natural gas sector as this sector in on an uptrend 2. It should reduce its investments in the tourism and manufacturing sector which are registering slow growth Opportunity 3. It could eliminate efficiencies by discontinuing the less profitable
products and focus more on the profitable products
1. High concentration in the Gulf increases the risk due to instability in this region 2. Competitors are investing huge amounts of money to revamp their products to suit the needs of the customers thereby drawing them away Threats from Union National Bank
Competition
1. Commercial Bank of Dubai P.S.C. 2. First Gulf Bank PJSC Competitors 3. National Bank of Abu Dhabi PJSC
doc_616318395.docx
SWOT ANALYSIS OF UNION NATIONAL BANK
Union National Bank
Parent Company
UNB Group
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
The bank that cares
USP
One of the leading local banks in UAE
STP
Corporate banking, retail banking, Islamic banking, international and Segment investment banking
Target Group
Corporate and investment banking segments
Positioning
Asia’s most preferred brand in Banking & Financial Sector
SWOT Analysis
1. The Bank has won a multitude of awards and recognition both locally and across the world, from various renowned bodies in the industry 2. Caters to a wide segment of users as it offers products to cater to the needs of users in all these segments 3. Recognized as a superbrand by the UAE Superbrand Council and is ranked amongst the top 10 companies in the UAE in the Forbes Strength 4. The bank has an extensive network spread across UAE
1. High cap on director’s remuneration which is a point of debate 2. Increase in operating expenses as it invested a significant amount in infrastructure which could be avoided by renovating the existing branches and with the use of technology 3. Due to its stringent measures, the loans and advances have declined Weakness which is a concern
1. The Gulf economy has improved and significant investments can be made in the oil and natural gas sector as this sector in on an uptrend 2. It should reduce its investments in the tourism and manufacturing sector which are registering slow growth Opportunity 3. It could eliminate efficiencies by discontinuing the less profitable
products and focus more on the profitable products
1. High concentration in the Gulf increases the risk due to instability in this region 2. Competitors are investing huge amounts of money to revamp their products to suit the needs of the customers thereby drawing them away Threats from Union National Bank
Competition
1. Commercial Bank of Dubai P.S.C. 2. First Gulf Bank PJSC Competitors 3. National Bank of Abu Dhabi PJSC
doc_616318395.docx