Description
SWOT ANALYSIS OF UNION BANK OF INDIA
Union Bank of India
Parent Company
Government of India
Category
Banking & financial services
Sector
Banking and finance
Tagline/ Slogan
Good people to bank with
USP
Innovative banking for social welfare
STP
Segment
Individual and Industry banking
Target Group
Individuals and corporates
Positioning
Complete Banking solutions
SWOT Analysis
1. Financial products for agricultural sector 2. Products aligned to Government schemes 3. Emphasis on Customer Satisfaction 4. Union bank of India has over 27,700 employees 5. It has representative offices in Abu Dhabi, United Arab Emirates, and Shanghai, Peoples Republic of China, Australia and a branch in Hong Kong. 6. Online Telebanking facility are available to all its Core Banking Strength Customers - individual as well as corporate
1. Nominal International presence as compared to leading players Weakness 2. Advertising is lesser which leads to lower brand presence
1. Small scale business banking 2. More global penetration through International banking Opportunity 3. Acquisition of smaller local banks
1. Economic crisis 2. Highly competitive environment Threats 3. Stringent Banking Norms
Competition
1. Indian bank 2. Corporation Bank Competitors 3. Dena bank
doc_787848140.docx
SWOT ANALYSIS OF UNION BANK OF INDIA
Union Bank of India
Parent Company
Government of India
Category
Banking & financial services
Sector
Banking and finance
Tagline/ Slogan
Good people to bank with
USP
Innovative banking for social welfare
STP
Segment
Individual and Industry banking
Target Group
Individuals and corporates
Positioning
Complete Banking solutions
SWOT Analysis
1. Financial products for agricultural sector 2. Products aligned to Government schemes 3. Emphasis on Customer Satisfaction 4. Union bank of India has over 27,700 employees 5. It has representative offices in Abu Dhabi, United Arab Emirates, and Shanghai, Peoples Republic of China, Australia and a branch in Hong Kong. 6. Online Telebanking facility are available to all its Core Banking Strength Customers - individual as well as corporate
1. Nominal International presence as compared to leading players Weakness 2. Advertising is lesser which leads to lower brand presence
1. Small scale business banking 2. More global penetration through International banking Opportunity 3. Acquisition of smaller local banks
1. Economic crisis 2. Highly competitive environment Threats 3. Stringent Banking Norms
Competition
1. Indian bank 2. Corporation Bank Competitors 3. Dena bank
doc_787848140.docx