Description
SWOT ANALYSIS OF UNI CREDIT
UniCredit
Parent Company
UniCredit Group
Category
Banking
Sector
Financial Institutions
Tagline/ Slogan
At the service of your ideas
UniCredit is an Italy-based, pan-European banking organization, with USP over 40 million customers and operations in 22 countries
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
An institution which helps customers build their ideas and live their Positioning dreams
SWOT Analysis
1.Strong brand name 2.Major player in European financial-service industry 3.Stable financial position Strength 4.Globally has over 170,000 employees in over 22 countries
1.Revenue on decline 2.Higher number of people switching jobs Weakness 3. UniCredit had been breaching the regulatory liquidity ratio
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Acquisitions and JVs Opportunity 4.New emerging markets
1.Changing govt regulations and financial crisis like recessions 2.Volatile nature of financial market Threats 3.Stiff competition
Competition
1. BNP Paribas 2. Citigroup 3. China Construction Bank Corporation 4. Deutsche Bank 5. HSBC 6. National Australia Bank 7.Standard Chartered Bank Competitors 8.Royal Bank of Scotland
doc_785501658.docx
SWOT ANALYSIS OF UNI CREDIT
UniCredit
Parent Company
UniCredit Group
Category
Banking
Sector
Financial Institutions
Tagline/ Slogan
At the service of your ideas
UniCredit is an Italy-based, pan-European banking organization, with USP over 40 million customers and operations in 22 countries
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
An institution which helps customers build their ideas and live their Positioning dreams
SWOT Analysis
1.Strong brand name 2.Major player in European financial-service industry 3.Stable financial position Strength 4.Globally has over 170,000 employees in over 22 countries
1.Revenue on decline 2.Higher number of people switching jobs Weakness 3. UniCredit had been breaching the regulatory liquidity ratio
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Acquisitions and JVs Opportunity 4.New emerging markets
1.Changing govt regulations and financial crisis like recessions 2.Volatile nature of financial market Threats 3.Stiff competition
Competition
1. BNP Paribas 2. Citigroup 3. China Construction Bank Corporation 4. Deutsche Bank 5. HSBC 6. National Australia Bank 7.Standard Chartered Bank Competitors 8.Royal Bank of Scotland
doc_785501658.docx