Description
SWOT ANALYSIS OF UBS AG
UBS AG
Parent Company
Union bank of Switzerland and Swiss Bank Corporation
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
You and us; Here today. Here tomorrow
USP
Strong global presence
STP
Segment
Merchant and Personal Banking
Target Group
Enterprises and individual investors
Positioning
Complete Banking and financial solutions
SWOT Analysis
1. Solid Franchise model 2. Strong Investment portfolio 3. Considered as the world's second largest manager of private wealth assets 4. Has over 80,000 employees and present in over 50 countries 5. Service offered are Investment Banking. Investment Management Wealth Management, Private Banking, Corporate Banking, Consumer Strength Banking, Mortgages, Credit Cards
1. Trader scam controversies 2. U.S tax evasion controversies have dented its brand image 3. Lack of presence in the global market as compared to other leading Weakness banks
1. Growing Forex market 2. Emerging stock markets Opportunity 3. Expansion in retail banking in emerging economies
1. Stringent economic policies world over 2. Highly competitive environment Threats 3. Govt policies and global financial crises
Competition
1. ABN AMRO Bank 2. Barclays Bank 3. RBS 4. Goldman Sachs Group 5. J.P. Morgan Chase 6. BNP Paribas 7. HSBC Holdings 8. Wells Fargo 9. Barclays 10. Morgan Stanley Competitors 11. Standard Chartered Bank
doc_285044763.docx
SWOT ANALYSIS OF UBS AG
UBS AG
Parent Company
Union bank of Switzerland and Swiss Bank Corporation
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
You and us; Here today. Here tomorrow
USP
Strong global presence
STP
Segment
Merchant and Personal Banking
Target Group
Enterprises and individual investors
Positioning
Complete Banking and financial solutions
SWOT Analysis
1. Solid Franchise model 2. Strong Investment portfolio 3. Considered as the world's second largest manager of private wealth assets 4. Has over 80,000 employees and present in over 50 countries 5. Service offered are Investment Banking. Investment Management Wealth Management, Private Banking, Corporate Banking, Consumer Strength Banking, Mortgages, Credit Cards
1. Trader scam controversies 2. U.S tax evasion controversies have dented its brand image 3. Lack of presence in the global market as compared to other leading Weakness banks
1. Growing Forex market 2. Emerging stock markets Opportunity 3. Expansion in retail banking in emerging economies
1. Stringent economic policies world over 2. Highly competitive environment Threats 3. Govt policies and global financial crises
Competition
1. ABN AMRO Bank 2. Barclays Bank 3. RBS 4. Goldman Sachs Group 5. J.P. Morgan Chase 6. BNP Paribas 7. HSBC Holdings 8. Wells Fargo 9. Barclays 10. Morgan Stanley Competitors 11. Standard Chartered Bank
doc_285044763.docx