Description
SWOT ANALYSIS OF TT HELLENIC POSTBANK
TT Hellenic Postbank
Parent Company
TT Hellenic Postbank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Always in touch
TT stands by its customers, even in hard times, developing schemes to USP offer creative and effective help for the Greek saver and investor
STP
Segment
Retail and Corporate Banking
Individuals looking for deposits, investment, loan, debit and credit cards Target Group and insurance plan
A bank providing high quality banking products and services having the Positioning customers’ best interest in mind
SWOT Analysis
1. The “New Hellenic Postbank” is financially sound. Its Capital Adequacy Ratio is well above the regulatory threshold and it has access to Eurosystem liquidity through the Bank of Greece. 2. The New TT Hellenic Postbank ranks among healthy and wellStrength capitalized banks in the Greece
1. The license of the former Hellenic Postbank has been withdrawn and the bank has been put into liquidation in January 2013 2. Year on year decreasing revenues 3. Shattered brand image & trust of the individuals dampening bank’s Weakness future
1. The European retail lending market generated has witnessed a growth over the years to come. 2. Structural reforms likely to restore competitiveness in Greek economy and specially banking system 3. International expansion likely to increase to diversity of revenue Opportunity sources
1. Lost trust of the individual customers of the Bank , Greek economic prospects are expected to remain weak 2. Greece is being forced to adhere to the agreements (on austerity measures) with its international creditors namely the European Commission (EC), the International Monetary Fund (IMF), and the European Central Bank (ECB) (popularly referred to as Troika) to remain in euro. Threats 3. Exit from the euro could lead to tough consequences
Competition
1. T-Bank SA 2. Emporiki Bank of Greece S.A. Competitors 3. Attica Bank S.A.
doc_397064372.docx
SWOT ANALYSIS OF TT HELLENIC POSTBANK
TT Hellenic Postbank
Parent Company
TT Hellenic Postbank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Always in touch
TT stands by its customers, even in hard times, developing schemes to USP offer creative and effective help for the Greek saver and investor
STP
Segment
Retail and Corporate Banking
Individuals looking for deposits, investment, loan, debit and credit cards Target Group and insurance plan
A bank providing high quality banking products and services having the Positioning customers’ best interest in mind
SWOT Analysis
1. The “New Hellenic Postbank” is financially sound. Its Capital Adequacy Ratio is well above the regulatory threshold and it has access to Eurosystem liquidity through the Bank of Greece. 2. The New TT Hellenic Postbank ranks among healthy and wellStrength capitalized banks in the Greece
1. The license of the former Hellenic Postbank has been withdrawn and the bank has been put into liquidation in January 2013 2. Year on year decreasing revenues 3. Shattered brand image & trust of the individuals dampening bank’s Weakness future
1. The European retail lending market generated has witnessed a growth over the years to come. 2. Structural reforms likely to restore competitiveness in Greek economy and specially banking system 3. International expansion likely to increase to diversity of revenue Opportunity sources
1. Lost trust of the individual customers of the Bank , Greek economic prospects are expected to remain weak 2. Greece is being forced to adhere to the agreements (on austerity measures) with its international creditors namely the European Commission (EC), the International Monetary Fund (IMF), and the European Central Bank (ECB) (popularly referred to as Troika) to remain in euro. Threats 3. Exit from the euro could lead to tough consequences
Competition
1. T-Bank SA 2. Emporiki Bank of Greece S.A. Competitors 3. Attica Bank S.A.
doc_397064372.docx