Description
SWOT ANALYSIS OF TORCHMARK
Torchmark
Parent Company
Torchmark Corporation
Category
Healthcare
Sector
Insurance sector
Tagline/ Slogan
For "middle income" Americans
USP
Specializing in life and supplemental health insurance
STP
Segment
Life insurance, health insurance, investment, other, and annuity
Target Group
Middle income households
Marketed through multiple distribution channels including direct response, Positioning and exclusive and independent agencies.
SWOT Analysis
1. Focus on middle markets through niche subsidiaries 2. Continued strong performance at life insurance segment 3. Efficient underwriting and prudent product focus generating higher underwriting margins 4. Torchmark markets its products under the names of each subsidiary, Strength rather than the Torchmark name, to take advantage of brand recognition
1. Sizable exposure to below investment grade bonds and adverse credit migration Weakness 2. Declining health insurance margin is a concern
1. Turnaround in US life insurance and pension market 2. Expanding healthcare business 3. Positive trends in the US healthcare sector would help Torchmark Opportunity market its products effectively and fuel its revenue growth
1. Competitive pressures likely to intensify pressure on margins 2. Regulatory changes could affect financial strength and performance Threats 3. Increased incidence of natural disasters testing claims paying capability
Competition
1. Citigroup Inc. 2. Lincoln National Corporation Competitors 3. Pacific Mutual Holding Company
doc_494280412.docx
SWOT ANALYSIS OF TORCHMARK
Torchmark
Parent Company
Torchmark Corporation
Category
Healthcare
Sector
Insurance sector
Tagline/ Slogan
For "middle income" Americans
USP
Specializing in life and supplemental health insurance
STP
Segment
Life insurance, health insurance, investment, other, and annuity
Target Group
Middle income households
Marketed through multiple distribution channels including direct response, Positioning and exclusive and independent agencies.
SWOT Analysis
1. Focus on middle markets through niche subsidiaries 2. Continued strong performance at life insurance segment 3. Efficient underwriting and prudent product focus generating higher underwriting margins 4. Torchmark markets its products under the names of each subsidiary, Strength rather than the Torchmark name, to take advantage of brand recognition
1. Sizable exposure to below investment grade bonds and adverse credit migration Weakness 2. Declining health insurance margin is a concern
1. Turnaround in US life insurance and pension market 2. Expanding healthcare business 3. Positive trends in the US healthcare sector would help Torchmark Opportunity market its products effectively and fuel its revenue growth
1. Competitive pressures likely to intensify pressure on margins 2. Regulatory changes could affect financial strength and performance Threats 3. Increased incidence of natural disasters testing claims paying capability
Competition
1. Citigroup Inc. 2. Lincoln National Corporation Competitors 3. Pacific Mutual Holding Company
doc_494280412.docx