Description
SWOT ANALYSIS OF TONG YANG SECURITIES
Tong Yang Securities
Parent Company
Tong Yang Group
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
-
A global securities company creating greater value through advanced USP financial solutions
STP
Securities dealing, underwriting and brokerage services, mutual fund and asset management, online trading, factoring, leasing, credit cards, Segment beneficiary certificates, and corporate finance
Target Group
Individual and institutional investors, traders
Financial services company, which provides investment banking and Positioning wealth management services
SWOT Analysis
1. Employee strength of about 3,000 makes it a prominent player 2. Specialized and differentiated products of Tongyang Group 3. Network of 120+ branches throughout Korea and consolidated subsidiaries Strength 4. Active advertisement through social media means more brand recall
1.Slightly lower interest rates in terms of CMA packages 2. Subjected to various kind of financial risks and currently undergoing Weakness liquidity crisis
1. Rapid development of Korean financial markets 2.Exapansion into overseas markets to increase profitability Opportunity 3. Strong focus on rapidly growing emerging markets
1. Increasing competition affects market share Threats 2. Volatile financial markets impacted by geopolitical risks
Competition
1. Daewoo Securities Co. Ltd. 2. Mirae Asset Securities Co. Ltd. Competitors 3. Samsung Securities Company Ltd.
doc_203811285.docx
SWOT ANALYSIS OF TONG YANG SECURITIES
Tong Yang Securities
Parent Company
Tong Yang Group
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
-
A global securities company creating greater value through advanced USP financial solutions
STP
Securities dealing, underwriting and brokerage services, mutual fund and asset management, online trading, factoring, leasing, credit cards, Segment beneficiary certificates, and corporate finance
Target Group
Individual and institutional investors, traders
Financial services company, which provides investment banking and Positioning wealth management services
SWOT Analysis
1. Employee strength of about 3,000 makes it a prominent player 2. Specialized and differentiated products of Tongyang Group 3. Network of 120+ branches throughout Korea and consolidated subsidiaries Strength 4. Active advertisement through social media means more brand recall
1.Slightly lower interest rates in terms of CMA packages 2. Subjected to various kind of financial risks and currently undergoing Weakness liquidity crisis
1. Rapid development of Korean financial markets 2.Exapansion into overseas markets to increase profitability Opportunity 3. Strong focus on rapidly growing emerging markets
1. Increasing competition affects market share Threats 2. Volatile financial markets impacted by geopolitical risks
Competition
1. Daewoo Securities Co. Ltd. 2. Mirae Asset Securities Co. Ltd. Competitors 3. Samsung Securities Company Ltd.
doc_203811285.docx