Description
SWOT ANALYSIS OF TOCHIGI BANK
Tochigi Bank
Parent Company
Tochigi Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
First for you
USP
Expertise with financial services for agricultural and forestry domains
STP
Segment
Commercial banking and securities investments
Target Group
Individuals and enterprises
Provide comprehensive banking services which satisfies the needs of the Positioning corporate customers
SWOT Analysis
1. The gross profits of the company have been increasing over the past few years and as a result of this, more money is available with the bank for investing purposes 2. Good brand image as it sponsored a few societal initiatives 3. Able to serve customers better as it has a strong employee base of Strength around 2000 people
1. The bank is primarily concentrated in Japan which would increase the risks posed to the bank 2. As a result of weaker economic downturn, loans segment in the bank is Weakness yielding lower returns
1. The bank can expand geographically to other developing countries as there is a lot of growth potential in these regions 2. Can focus on the other segments which would increase the customer base and would drive up the profits 3. Restructure the debt portfolio to eliminate the non-profitable loan Opportunity segments
Threats
1. Increase in repo rates would increase the cost of loans to the
customers which in turn would affect the capital available with the bank 2. There is existing rivalry in this sector and in order to tackle this, the banks would reduce the commission and the fees which would adversely affect the performance of the bank 3. There is increasing threat to the IT infrastructure as the number of security issues are mounting up
Competition
1. The Chiba Kogyo Bank Ltd. 2. The Chugoku Bank Ltd. Competitors 3. The Shikoku Bank Ltd.
doc_465055355.docx
SWOT ANALYSIS OF TOCHIGI BANK
Tochigi Bank
Parent Company
Tochigi Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
First for you
USP
Expertise with financial services for agricultural and forestry domains
STP
Segment
Commercial banking and securities investments
Target Group
Individuals and enterprises
Provide comprehensive banking services which satisfies the needs of the Positioning corporate customers
SWOT Analysis
1. The gross profits of the company have been increasing over the past few years and as a result of this, more money is available with the bank for investing purposes 2. Good brand image as it sponsored a few societal initiatives 3. Able to serve customers better as it has a strong employee base of Strength around 2000 people
1. The bank is primarily concentrated in Japan which would increase the risks posed to the bank 2. As a result of weaker economic downturn, loans segment in the bank is Weakness yielding lower returns
1. The bank can expand geographically to other developing countries as there is a lot of growth potential in these regions 2. Can focus on the other segments which would increase the customer base and would drive up the profits 3. Restructure the debt portfolio to eliminate the non-profitable loan Opportunity segments
Threats
1. Increase in repo rates would increase the cost of loans to the
customers which in turn would affect the capital available with the bank 2. There is existing rivalry in this sector and in order to tackle this, the banks would reduce the commission and the fees which would adversely affect the performance of the bank 3. There is increasing threat to the IT infrastructure as the number of security issues are mounting up
Competition
1. The Chiba Kogyo Bank Ltd. 2. The Chugoku Bank Ltd. Competitors 3. The Shikoku Bank Ltd.
doc_465055355.docx