Description
SWOT ANALYSIS OF THE PHOENIX COMPANIES
The Phoenix Companies
Parent Company
The Phoenix Companies
Category
Health care
Sector
Life Insurance
Tagline/ Slogan
History of keeping promises
Financially strong and stable company with focus on capital, liquidity, USP persistency and mortality
STP
Segment
Life Insurance, Annuities, Alternative Retirement Solutions
Target Group
Independent agents and financial advisors
Deliver the financial security our customers expect and build value for Positioning shareholders
SWOT Analysis
1. Strong distribution channels helping to get access to a large customer base 2. Innovative products and improving policyholder service helping the company to sustain business growth 3. Healthy balance sheet providing sustenance and competitive strength 4. More than 150 years of experience to count on 5. Good market reputation and wide variety of services offered Strength 6. Strong customer centric approach
1.Declining premiums and net investment income may affect profitability Weakness 2. Lack of scale limiting pricing flexibility
1. Increase profitability by investing in growth while reducing operating expenses 2. Increase market presence and diversify sources of revenue by expanding distribution relationships 3. Maintain quality service and meet new business demands 4. Balance capital preservation and generation while maintaining quality Opportunity of investment portfolio
1. Increase in fraudulent activities would affect profit margins 2. Intense competition could affect market share Threats 3. Economic slowdown could negatively affect investment returns
Competition
1.MetLife Inc 2.Prudential Financial Competitors 3.Lincoln Bancorp
doc_834747693.docx
SWOT ANALYSIS OF THE PHOENIX COMPANIES
The Phoenix Companies
Parent Company
The Phoenix Companies
Category
Health care
Sector
Life Insurance
Tagline/ Slogan
History of keeping promises
Financially strong and stable company with focus on capital, liquidity, USP persistency and mortality
STP
Segment
Life Insurance, Annuities, Alternative Retirement Solutions
Target Group
Independent agents and financial advisors
Deliver the financial security our customers expect and build value for Positioning shareholders
SWOT Analysis
1. Strong distribution channels helping to get access to a large customer base 2. Innovative products and improving policyholder service helping the company to sustain business growth 3. Healthy balance sheet providing sustenance and competitive strength 4. More than 150 years of experience to count on 5. Good market reputation and wide variety of services offered Strength 6. Strong customer centric approach
1.Declining premiums and net investment income may affect profitability Weakness 2. Lack of scale limiting pricing flexibility
1. Increase profitability by investing in growth while reducing operating expenses 2. Increase market presence and diversify sources of revenue by expanding distribution relationships 3. Maintain quality service and meet new business demands 4. Balance capital preservation and generation while maintaining quality Opportunity of investment portfolio
1. Increase in fraudulent activities would affect profit margins 2. Intense competition could affect market share Threats 3. Economic slowdown could negatively affect investment returns
Competition
1.MetLife Inc 2.Prudential Financial Competitors 3.Lincoln Bancorp
doc_834747693.docx