Description
SWOT ANALYSIS OF THE PARTHENON GROUP

The Parthenon Group

Parent Company

The Parthenon Group

Category

Strategy consulting

Sector

Consulting

Tagline/ Slogan

Smart. Nice. Driven

USP

Provides services only to the business leaders and CEOs

STP

Segment

All industries looking for business solutions

Target Group

All industries and companies

Positioning

Strategic advisor

SWOT Analysis

1. They provide customized solutions to the client. 2. They form life long relationship with clients focusing on customer service 3. Have offices in US, UK, India, China 4. It has expertise in business financial services, retail, education, Strength healthcare, technology, expertise etc

1. They have not yet penetrated globally Weakness 2. Brand awareness is less compared to industry leaders

1. They have opportunities in emerging economies. 2. Providing consultancy services to even small and midsized Opportunity organizations

1. Stiff competition from existing industry players 2. Fluctuations in currencies affect international projects Threats 3. The ongoing recession may hinder the growth of business.

Competition

1. McKinsey & Company 2. Booz & Company Competitors 3. Bain & Company



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