Description
SWOT ANALYSIS OF TD AMERITRADE HOLDING
TD Ameritrade Holding
Parent Company
TD Ameritrade Holding
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
-
Boost investor confidence by making investing more accessible, USP understandable and easier
STP
Segment
Securities brokerage services, Techno-financial services
Target Group
Retail investors, Traders, RIA
Positioning
Providing the best client service in the industry
SWOT Analysis
1. More than 100 branches covering 34 states 2. Approximately 5400 full time associates and 4500 independent RIA 3. Client base of 6 million and double digit net new client asset growth 4. Comprehensive investment products offering with access to equities, ETFs, bonds, CDs Strength 5. Multiple credit rating upgrades from non investment grade to Single-A
1.Business activity exposes to operational risks 2. Credit risks arise from client margin lending and leverage activities 3. Dependency on market causes market risk and Clearing operations Weakness expose it to liability for errors in clearing functions
1.Can increase market share of total assets in client accounts by providing superior offerings to clients 2.Can leverage low cost infrastructure to increase profitability Opportunity 3. Acquisitions may further enhance the growth
1. Economic conditions and other securities industry risks could adversely affect the business 2.Market for brokerage service evolves continuously and is highly Threats competitive 3.Margin lending activities are subjected to limitations imposed by
regulations of the Federal Reserve System and FINRA
Competition
1.E*TRADE Financial Corporation 2. The Charles Schwab Corporation Competitors 3. Fidelity Investments
doc_593312656.docx
SWOT ANALYSIS OF TD AMERITRADE HOLDING
TD Ameritrade Holding
Parent Company
TD Ameritrade Holding
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
-
Boost investor confidence by making investing more accessible, USP understandable and easier
STP
Segment
Securities brokerage services, Techno-financial services
Target Group
Retail investors, Traders, RIA
Positioning
Providing the best client service in the industry
SWOT Analysis
1. More than 100 branches covering 34 states 2. Approximately 5400 full time associates and 4500 independent RIA 3. Client base of 6 million and double digit net new client asset growth 4. Comprehensive investment products offering with access to equities, ETFs, bonds, CDs Strength 5. Multiple credit rating upgrades from non investment grade to Single-A
1.Business activity exposes to operational risks 2. Credit risks arise from client margin lending and leverage activities 3. Dependency on market causes market risk and Clearing operations Weakness expose it to liability for errors in clearing functions
1.Can increase market share of total assets in client accounts by providing superior offerings to clients 2.Can leverage low cost infrastructure to increase profitability Opportunity 3. Acquisitions may further enhance the growth
1. Economic conditions and other securities industry risks could adversely affect the business 2.Market for brokerage service evolves continuously and is highly Threats competitive 3.Margin lending activities are subjected to limitations imposed by
regulations of the Federal Reserve System and FINRA
Competition
1.E*TRADE Financial Corporation 2. The Charles Schwab Corporation Competitors 3. Fidelity Investments
doc_593312656.docx